Skincare that’s as unique as you are- powered by serums ・Serum solutions for every skin ・Kind to your skin and the Earth ・Swiss-made, Amsterdam-born
Outreach This Creator For FreeFollowers
4K
Following
2.1K
Total Posts
Engagement Rate
0.63%
Avg Likes
24
Avg Comments
Routinely is a Beauty brand. The account has built 4K followers on Instagram. Routinely has shared 334 posts to date, currently less than one post a week. Engagement runs at 0.63%, or about 24 likes and 1 comments per post.
Counting 4K followers and 334 posts, Routinely.co sits in the InstME index as a Beauty account.
Benchmarked against 4,078 Beauty accounts with 1K–10K followers, Routinely.co posts a 0.63% engagement rate that is in the bottom quarter (median: 3.02%).
Followers weigh in with a comment about every 18 likes, an unusually discussion-heavy audience.
Video content from Routinely.co draws about 389 views.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$14–$26
Based on 4K followers and a 0.63% engagement rate, a single sponsored post by Routinely.co is worth an estimated $14–$26. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Routinely.co | Cohort median |
|---|---|---|
| Engagement rate | 0.63% | 3.02% |
| Average likes | 24 | 79 |
| Average comments | 1 | 9 |
| Posts per week | 0.1 | 0.26 |
Median values from 4,078 Beauty accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 6, 2026
Routinely is a beauty brand on Instagram, with 4K followers.
Routinely posts on Instagram as @routinely.co.
Routinely has 3,957 followers on Instagram (4K) as of Apr 6, 2026.
Routinely's engagement rate is 0.63%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.02%) for Beauty accounts with 1K–10K followers in the InstME index.
Posts by Routinely average 24 likes and 1 comments.
Routinely posts less than once a week on average.
Routinely is registered as a business account on Instagram.
Routinely is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 334 posts.
A sponsored post from Routinely is estimated at $14 to $26. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
334
1
Avg Views
389
Posts / Week
0.1
Growth Score
12.6 / 100
Followers
11.8K
Engagement
0.75%
