The Magazine that celebrates road travel, vintage Americana and Route 66 🇺🇸
Outreach This Creator For FreeROUTE Magazine is a Travel brand on Instagram based in United States, tracked in the InstME index with 6.1K followers. ROUTE Magazine has shared 1,975 posts to date, currently around 1 post a week. Engagement runs at 2.07%, or about 121 likes and 6 comments per post.
Routemagazine is a Travel account on Instagram with 6.1K followers and 1,975 published posts.
Benchmarked against 2,015 Travel accounts with 1K–10K followers, Routemagazine posts a 2.07% engagement rate that is below the median of 4.16%.
The comment-to-like ratio works out to one comment per 19 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages about one post per week.
Routemagazine's audience-quality score is 94/100, with 5% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$44–$83
Based on 6.1K followers and a 2.07% engagement rate, a single sponsored post by Routemagazine is worth an estimated $44–$83. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Routemagazine | Cohort median |
|---|---|---|
| Engagement rate | 2.07% | 4.16% |
| Average likes | 121 | 110 |
| Average comments | 6 | 10 |
| Posts per week | 1.43 | 0.31 |
Median values from 2,015 Travel accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Routemagazine | Cohort median |
|---|---|---|
| Engagement rate | 2.07% | 2.96% |
| Average likes | 121 | 94 |
| Average comments | 6 | 7 |
| Posts per week | 1.43 | 0.39 |
Median values from 282 Travel accounts in United States with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
ROUTE Magazine is a travel brand based in United States on Instagram, with 6.1K followers.
ROUTE Magazine posts on Instagram as @routemagazine.
ROUTE Magazine has 6,140 followers on Instagram (6.1K) as of Jul 12, 2026.
ROUTE Magazine's engagement rate is 2.07%, calculated from average likes and comments per post relative to followers. That is below the median of 4.16% for Travel accounts with 1K–10K followers in the InstME index.
Posts by ROUTE Magazine average 121 likes and 6 comments.
ROUTE Magazine posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 5% of ROUTE Magazine's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
1,975
Avg Comments
6
More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
18.1K
Engagement
2.25%
ROUTE Magazine is registered as a business account on Instagram.
ROUTE Magazine is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 1,975 posts.
ROUTE Magazine's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from ROUTE Magazine is estimated at $44 to $83. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
