Reaching 123.9K followers on Instagram, Route One is a verified Fashion brand based in United Kingdom. Route One has shared 7,674 posts to date, currently around 10 posts a week. Posts average 140 likes and 12 comments, an engagement rate of 0.12%.
Tracked in the InstME index, Route_one is a Fashion account with 123.9K followers and a back catalogue of 7,674 posts.
Against 2,126 Fashion accounts with 100K–1M followers in the InstME index, Route_one's 0.12% engagement rate lands in the bottom quarter (median: 0.86%).
The audience comments once per 12 likes on average, an unusually discussion-heavy audience.
Route_one currently publishes about 10 posts per week, more than one per day.
Estimated sponsored-post value
$430–$810
Based on 123.9K followers and a 0.12% engagement rate, a single sponsored post by Route_one is worth an estimated $430–$810. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Route_one | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.86% |
| Average likes | 140 | 1,969 |
| Average comments | 12 | 58 |
| Posts per week | 9.69 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Route_one | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.59% |
| Average likes | 140 | 1,700 |
| Average comments | 12 | 61 |
| Posts per week | 9.69 | 0.7 |
Median values from 86 Fashion accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Route One is a verified fashion brand based in United Kingdom on Instagram, with 123.9K followers.
Route One posts on Instagram as @route_one.
Route One has 123,873 followers on Instagram (123.9K) as of Jul 15, 2026.
Route One's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers in the InstME index.
Posts by Route One average 140 likes and 12 comments.
Route One posts about 10 times per week on average.
Route One is registered as a business account on Instagram and is verified.
Route One is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 7,674 posts.
Total Posts
7,674
Avg Comments
12
Engagement
0.28%
Route One's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Route One carries the blue verified badge on Instagram.
A sponsored post from Route One is estimated at $430 to $810. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
