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Roupa Nova runs a verified Music creator account with 2M followers on Instagram. Its posts sit across music and art. Roupa Nova has shared 4,088 posts to date, currently around 11 posts a week. Typical posts draw 4,270 likes and 198 comments, putting engagement at 0.23%.
Roupanova is a Music account whose 4,088 posts have grown a following of 2M on Instagram.
Benchmarked against 1,001 Music accounts with over 1M followers, Roupanova posts a 0.23% engagement rate that is in the bottom quarter (median: 1.04%).
Roughly one in 22 likes comes with a comment, a healthy amount of conversation.
Roupanova's output runs to about 11 posts per week, more than one per day.
At 100/100 on audience quality, Roupanova carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
With 2M followers but only 43 accounts followed back, Roupanova shows the ratio of a well-established account.
Estimated sponsored-post value
$6,900–$13,000
Based on 2M followers and a 0.23% engagement rate, a single sponsored post by Roupanova is worth an estimated $6,900–$13,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Roupanova | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 1.04% |
| Average likes | 4,270 | 25,754 |
| Average comments | 198 | 441 |
| Posts per week | 10.72 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 23, 2026
Roupa Nova is a verified music creator on Instagram, with 2M followers.
Roupa Nova posts on Instagram as @roupanova.
Roupa Nova has 1,979,841 followers on Instagram (2M) as of Sep 23, 2026.
Roupa Nova's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.04%) for Music accounts with over 1M followers in the InstME index.
Posts by Roupa Nova average 4,270 likes and 198 comments.
Roupa Nova posts about 11 times per week on average.
InstME's audience-quality analysis estimates about 0% of Roupa Nova's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Roupa Nova is registered as a creator account on Instagram and is verified.
Roupa Nova is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 4,088 posts.
Total Posts
4,088
Avg Comments
198
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
Engagement
9.49%
Yes. Roupa Nova carries the blue verified badge on Instagram.
A sponsored post from Roupa Nova is estimated at $6,900 to $13,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
