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Rory Williams | The Dad Coach is a verified Fitness brand on Instagram based in United Kingdom, tracked in the InstME index with 227.1K followers. Content spans fitness and parenting. Rory Williams | The Dad Coach has shared 1,787 posts to date, currently less than one post a week. Typical posts draw 1,151 likes and 45 comments, putting engagement at 0.53%.
Rory_strongdad has built an audience of 227.1K followers on Instagram over 1,787 posts as a Fitness account.
Rory_strongdad's 0.53% engagement rate is below the median of 1.82% among Fitness accounts with 100K–1M followers, measured across 2,038 accounts in the InstME index.
Roughly one in 25 likes comes with a comment, a healthy amount of conversation.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$790–$1,500
Based on 227.1K followers and a 0.53% engagement rate, a single sponsored post by Rory_strongdad is worth an estimated $790–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Parenting
| Metric | Rory_strongdad | Cohort median |
|---|---|---|
| Engagement rate | 0.53% | 1.82% |
| Average likes | 1,151 | 4,679 |
| Average comments | 45 | 94 |
| Posts per week | 0.08 | 0.3 |
Median values from 2,038 Fitness accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rory_strongdad | Cohort median |
|---|---|---|
| Engagement rate | 0.53% | 2.13% |
| Average likes | 1,151 | 3,641 |
| Average comments | 45 | 62 |
| Posts per week | 0.08 | 0.18 |
Median values from 38 Fitness accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 12, 2026
Rory Williams | The Dad Coach is a verified fitness brand based in United Kingdom on Instagram, with 227.1K followers.
Rory Williams | The Dad Coach posts on Instagram as @rory_strongdad.
Rory Williams | The Dad Coach has 227,065 followers on Instagram (227.1K) as of Sep 12, 2026.
Rory Williams | The Dad Coach's engagement rate is 0.53%, calculated from average likes and comments per post relative to followers. That is below the median of 1.82% for Fitness accounts with 100K–1M followers in the InstME index.
Posts by Rory Williams | The Dad Coach average 1,151 likes and 45 comments.
Rory Williams | The Dad Coach posts less than once a week on average.
Rory Williams | The Dad Coach is registered as a business account on Instagram and is verified.
Rory Williams | The Dad Coach is categorized as a fitness and parenting account in the InstME index, based on the profile's bio and Instagram category across 1,787 posts.
Avg Comments
45
239K
Engagement
0.8%
Tchitsou Zoukon Yanick Tierri
@mighty_majester_jackedmechanic
Followers
339.1K
Engagement
100%
Rory Williams | The Dad Coach's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Rory Williams | The Dad Coach carries the blue verified badge on Instagram.
A sponsored post from Rory Williams | The Dad Coach is estimated at $790 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
