Deep Roots. Since 1973. Des racines profondes depuis 1973. #ShareYourRoots
Outreach This Creator For FreeFollowers
268.5K
Following
647
Total Posts
Engagement Rate
0.21%
Avg Likes
550
Avg Comments
Roots runs a verified business account account with 268.5K followers on Instagram. The account has published 3,657 posts, currently around 3 posts a week. Posts average 550 likes and 12 comments, an engagement rate of 0.21%.
Counting 268.5K followers and 3,657 posts, Roots sits in the InstME index as a business account.
Roots averages 550 likes and 12 comments per post, roughly one interaction for every 478 of its followers.
One comment lands for every 45 likes, which reads as a healthy amount of conversation.
Recent posting activity averages about 3 posts per week.
With 268.5K followers but only 647 accounts followed back, Roots shows the ratio of a well-established account.
Estimated sponsored-post value
$940–$1,700
Based on 268.5K followers and a 0.21% engagement rate, a single sponsored post by Roots is worth an estimated $940–$1,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Roots | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 1.25% |
| Average likes | 550 | 2,985 |
| Average comments | 12 | 73 |
| Posts per week | 3.23 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Roots is a verified Instagram brand on Instagram, with 268.5K followers.
Roots has 268,531 followers on Instagram (268.5K) as of Jul 10, 2026.
Roots's engagement rate is 0.21%, calculated from average likes and comments per post relative to followers.
Posts by Roots average 550 likes and 12 comments.
Roots posts about 3 times per week on average.
Roots is registered as a business account on Instagram and is verified.
Yes. Roots carries the blue verified badge on Instagram.
A sponsored post from Roots is estimated at $940 to $1,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,657
12
Posts / Week
3.23
Growth Score
4.2 / 100
Follower Ratio
415.0×
Engagement
0.25%
