Always farm-fresh, always with a local focus🌱 Home to @therccoffeeproject, @thechopshopmeatmarket + @thepottingshedinsta!
Outreach This Creator For FreeFollowers
27.6K
Following
2.4K
Total Posts
Engagement Rate
0.15%
Avg Likes
39
Avg Comments
The Root Cellar runs a Business brand account with 27.6K followers on Instagram. The account has published 4,394 posts, currently around 11 posts a week. Typical posts draw 39 likes and 2 comments, putting engagement at 0.15%.
Rootcellar is a Business account whose 4,394 posts have grown a following of 27.6K on Instagram.
Compared with 5,335 other Business accounts with 10K–100K followers in the InstME index, Rootcellar's 0.15% engagement rate is in the bottom quarter (median: 1.46%).
Followers weigh in with a comment about every 16 likes, an unusually discussion-heavy audience.
Video content from Rootcellar draws about 369.9 views.
Posting frequency for Rootcellar sits at about 11 posts per week, more than one per day.
Rootcellar comes in at 70/100 for audience quality, with 25% of followers estimated low-quality or inactive, a solid result.
Estimated sponsored-post value
$97–$180
Based on 27.6K followers and a 0.15% engagement rate, a single sponsored post by Rootcellar is worth an estimated $97–$180. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Rootcellar | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 1.46% |
| Average likes | 39 | 334 |
| Average comments | 2 | 22 |
| Posts per week | 11.4 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
The Root Cellar is a business brand on Instagram, with 27.6K followers.
The Root Cellar posts on Instagram as @rootcellar.
The Root Cellar has 27,597 followers on Instagram (27.6K) as of Apr 9, 2026.
The Root Cellar's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by The Root Cellar average 39 likes and 2 comments.
The Root Cellar posts about 11 times per week on average.
InstME's audience-quality analysis estimates about 25% of The Root Cellar's followers are low-quality or inactive, giving an audience-quality score of 70/100.
The Root Cellar is registered as a business account on Instagram.
The Root Cellar is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 4,394 posts.
4,394
2
Avg Views
370
Posts / Week
11.4
Growth Score
3 / 100
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
0.33%
A sponsored post from The Root Cellar is estimated at $97 to $180. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
