Independent Record Label. Part of the @DeepMatter family. Mostly instrumental.
Outreach This Creator For FreeRoot Records runs a Record label brand account based in United Kingdom with 4.2K followers on Instagram. Root Records has shared 365 posts to date, currently less than one post a week. Posts average 84 likes and 16 comments, an engagement rate of 2.4%.
As a Record label account, Root_records reaches 4.2K followers on Instagram across 365 published posts.
Benchmarked against accounts with 1K–10K followers, the 2.4% engagement rate Root_records posts is below the median.
Roughly one in 5 likes comes with a comment, an unusually discussion-heavy audience.
Root_records maintains a rhythm of less than one post per week.
Audience-quality analysis puts Root_records at 94/100; roughly 5% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$35–$65
Based on 4.2K followers and a 2.4% engagement rate, a single sponsored post by Root_records is worth an estimated $35–$65. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Record label
| Metric | Root_records | Cohort median |
|---|---|---|
| Engagement rate | 2.4% | 5.05% |
| Average likes | 84 | 127 |
| Average comments | 16 | 12 |
| Posts per week | 0.27 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Root_records | Cohort median |
|---|---|---|
| Engagement rate | 2.4% | 3.14% |
| Average likes | 84 | 89 |
| Average comments | 16 | 8 |
| Posts per week | 0.27 | 0.35 |
Median values from 3,069 accounts in United Kingdom with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 26, 2026
Root Records is a record label brand based in United Kingdom on Instagram, with 4.2K followers.
Root Records posts on Instagram as @root_records.
Root Records has 4,165 followers on Instagram (4.2K) as of Aug 26, 2026.
Root Records's engagement rate is 2.4%, calculated from average likes and comments per post relative to followers.
Posts by Root Records average 84 likes and 16 comments.
Root Records posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Root Records's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Root Records is registered as a business account on Instagram.
Root Records is categorized as a record label account in the InstME index, based on the profile's bio and Instagram category across 365 posts.
Avg Comments
16
Engagement
0.74%
Root Records's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Root Records is estimated at $35 to $65. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
