Rookie Kids is a verified Shopping & retail brand based in United States, with 74.2K followers on Instagram. To date Rookie Kids has posted 2,953 times, currently less than one post a week. Engagement runs at 1.21%, or about 874 likes and 26 comments per post.
Rookiekids operates a Shopping & retail account on Instagram, pairing 74.2K followers with 2,953 posts.
Rookiekids earns a 1.21% engagement rate, below the median across accounts with 10K–100K followers in the InstME index.
The audience comments once per 34 likes on average, a healthy amount of conversation.
Rookiekids's recent cadence works out to less than one post per week.
InstME's checks rate Rookiekids's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$310–$580
Based on 74.2K followers and a 1.21% engagement rate, a single sponsored post by Rookiekids is worth an estimated $310–$580. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Shopping & retail
| Metric | Rookiekids | Cohort median |
|---|---|---|
| Engagement rate | 1.21% | 1.45% |
| Average likes | 874 | 339 |
| Average comments | 26 | 18 |
| Posts per week | 0.19 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rookiekids | Cohort median |
|---|---|---|
| Engagement rate | 1.21% | 0.9% |
| Average likes | 874 | 193 |
| Average comments | 26 | 10 |
| Posts per week | 0.19 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Rookie Kids is a verified shopping & retail brand based in United States on Instagram, with 74.2K followers.
Rookie Kids posts on Instagram as @rookiekids.
Rookie Kids has 74,153 followers on Instagram (74.2K) as of Jul 11, 2026.
Rookie Kids's engagement rate is 1.21%, calculated from average likes and comments per post relative to followers.
Posts by Rookie Kids average 874 likes and 26 comments.
Rookie Kids posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Rookie Kids's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Rookie Kids is registered as a business account on Instagram and is verified.
Official #ROOKIEKIDS Kids Apparel from Head-to-Toe: Nike, Jordan, Converse, Hurley, Levi's Shop our feed below 🛒‼️ https://www.rookiekids.com
Total Posts
2,953
Avg Comments
26
Engagement
0.11%
Rookie Kids is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 2,953 posts.
Rookie Kids's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Rookie Kids carries the blue verified badge on Instagram.
A sponsored post from Rookie Kids is estimated at $310 to $580. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
