Followers
5.7K
Following
2.7K
Total Posts
Engagement Rate
4.34%
Avg Likes
238
Avg Comments
rook runs a Business creator account with 5.7K followers on Instagram. The account has published 3 posts, currently less than one post a week. Typical posts draw 238 likes and 11 comments, putting engagement at 4.34%.
Rookalaus has built an audience of 5.7K followers on Instagram over 3 posts as a Business account.
Rookalaus's 4.34% engagement rate is below the median of 4.58% among Business accounts with 1K–10K followers, measured across 5,774 accounts in the InstME index.
Roughly one in 22 likes comes with a comment, a healthy amount of conversation.
Recent posting activity averages less than one post per week.
Rookalaus's audience-quality score is 94/100, with 5% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$80–$150
Based on 5.7K followers and a 4.34% engagement rate, a single sponsored post by Rookalaus is worth an estimated $80–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Rookalaus | Cohort median |
|---|---|---|
| Engagement rate | 4.34% | 4.58% |
| Average likes | 238 | 120 |
| Average comments | 11 | 13 |
| Posts per week | 0.01 | 0.24 |
Median values from 5,774 Business accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
rook is a business creator on Instagram, with 5.7K followers.
rook posts on Instagram as @rookalaus.
rook has 5,748 followers on Instagram (5.7K) as of Jul 14, 2026.
rook's engagement rate is 4.34%, calculated from average likes and comments per post relative to followers. That is below the median of 4.58% for Business accounts with 1K–10K followers in the InstME index.
Posts by rook average 238 likes and 11 comments.
rook posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of rook's followers are low-quality or inactive, giving an audience-quality score of 94/100.
rook is registered as a creator account on Instagram.
rook is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 3 posts.
A sponsored post from rook is estimated at $80 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3
11
Posts / Week
0.01
Growth Score
86.8 / 100
ER Rank
39th
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
3.37%
