The members of the #RolexFamily inspire the dreams and achievements of today and shape those of tomorrow.
Followers
17.8M
Following
231
Total Posts
Engagement Rate
0.24%
Avg Likes
41,982
Avg Comments
On Instagram, Rolex is a verified business account with an audience of 17.8M. To date Rolex has posted 1,795 times, currently around 6 posts a week. Posts average 41,982 likes and 398 comments, an engagement rate of 0.24%.
Rolex shows up in the InstME index as a business account, 17.8M followers, 1,795 posts.
A post from Rolex usually lands 41,982 likes and 398 comments, near one interaction for every 419 followers.
For roughly every 105 likes there is one comment, an audience that mostly engages through likes.
In recent weeks Rolex has kept to about 6 posts per week.
Rolex follows only 231 accounts while being followed by 17.8M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$62,000–$120,000
Based on 17.8M followers and a 0.24% engagement rate, a single sponsored post by Rolex is worth an estimated $62,000–$120,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Rolex | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 1.02% |
| Average likes | 41,982 | 25,711 |
| Average comments | 398 | 376 |
| Posts per week | 6.32 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
Rolex is a verified Instagram brand on Instagram, with 17.8M followers.
Rolex has 17,769,903 followers on Instagram (17.8M) as of Apr 28, 2026.
Rolex's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers.
Posts by Rolex average 41,982 likes and 398 comments.
Rolex posts about 6 times per week on average.
Rolex is registered as a business account on Instagram and is verified.
Yes. Rolex carries the blue verified badge on Instagram.
A sponsored post from Rolex is estimated at $62,000 to $120,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,795
398
Posts / Week
6.32
Growth Score
4.8 / 100
Follower Ratio
76926.0×
Engagement
0.08%
