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39.8M
Following
93
Total Posts
Engagement Rate
0.53%
Avg Likes
207,539
Avg Comments
Reaching 39.8M followers on Instagram, Disney is a verified business account. Disney has shared 10,137 posts to date, currently around 2 posts a week. Typical posts draw 207,539 likes and 1,685 comments, putting engagement at 0.53%.
With 39.8M followers across 10,137 posts, Disney is one of the business accounts tracked in the InstME index.
Disney's posts draw around 207,539 likes and 1,685 comments each, close to one interaction for every 190 followers.
For roughly every 123 likes there is one comment, an audience that mostly engages through likes.
Over recent weeks, Disney has published about one post per week.
Disney keeps its following list short (93) relative to 39.8M followers, as established creators and brands tend to.
Estimated sponsored-post value
$140,000–$260,000
Based on 39.8M followers and a 0.53% engagement rate, a single sponsored post by Disney is worth an estimated $140,000–$260,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Disney | Cohort median |
|---|---|---|
| Engagement rate | 0.53% | 1.02% |
| Average likes | 207,539 | 25,711 |
| Average comments | 1,685 | 376 |
| Posts per week | 1.5 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
Disney is a verified Instagram brand on Instagram, with 39.8M followers.
Disney has 39,844,732 followers on Instagram (39.8M) as of Aug 11, 2026.
Disney's engagement rate is 0.53%, calculated from average likes and comments per post relative to followers.
Posts by Disney average 207,539 likes and 1,685 comments.
Disney posts about 2 times per week on average.
Disney is registered as a business account on Instagram and is verified.
Yes. Disney carries the blue verified badge on Instagram.
A sponsored post from Disney is estimated at $140,000 to $260,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
10,137
1,685
Posts / Week
1.5
Growth Score
10.6 / 100
Last Post
13 days ago
Engagement
6.29%
