🏆 SEMA Best Product Award ⚙️ Precision-engineered off-road gear & 4x4 accessories 🛻 Built to last. Designed for adventure.
Followers
14.3K
Following
3.9K
Total Posts
Engagement Rate
13.79%
Avg Likes
1,963
Avg Comments
On Instagram, ROCKWORKX | Outdoor Gear is a verified Travel creator based in United States with an audience of 14.3K. Its posts sit across travel and tech. To date ROCKWORKX | Outdoor Gear has posted 509 times, currently less than one post a week. Engagement runs at 13.79%, or about 1,963 likes and 14 comments per post.
On Instagram, Rockworkx runs a Travel account that has published 509 posts and gathered 14.3K followers.
For Travel accounts with 10K–100K followers, Rockworkx's 13.79% engagement rate is in the top quarter (median: 1.02%), a read from 2,887 accounts in the InstME index.
For roughly every 138 likes there is one comment, an audience that mostly engages through likes.
Rockworkx keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$200–$370
Based on 14.3K followers and a 13.79% engagement rate, a single sponsored post by Rockworkx is worth an estimated $200–$370. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Tech
| Metric | Rockworkx | Cohort median |
|---|---|---|
| Engagement rate | 13.79% | 1.02% |
| Average likes | 1,963 | 250 |
| Average comments | 14 | 14 |
| Posts per week | 0.31 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rockworkx | Cohort median |
|---|---|---|
| Engagement rate | 13.79% | 0.82% |
| Average likes | 1,963 | 174 |
| Average comments | 14 | 9 |
| Posts per week | 0.31 | 0.6 |
Median values from 783 Travel accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
ROCKWORKX | Outdoor Gear is a verified travel creator based in United States on Instagram, with 14.3K followers.
ROCKWORKX | Outdoor Gear posts on Instagram as @rockworkx.
ROCKWORKX | Outdoor Gear has 14,331 followers on Instagram (14.3K) as of Jul 11, 2026.
ROCKWORKX | Outdoor Gear's engagement rate is 13.79%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.02%) for Travel accounts with 10K–100K followers in the InstME index.
Posts by ROCKWORKX | Outdoor Gear average 1,963 likes and 14 comments.
ROCKWORKX | Outdoor Gear posts less than once a week on average.
ROCKWORKX | Outdoor Gear is registered as a creator account on Instagram and is verified.
ROCKWORKX | Outdoor Gear is categorized as a travel and tech account in the InstME index, based on the profile's bio and Instagram category across 509 posts.
509
14
Posts / Week
0.31
Growth Score
100 / 100
Follower Ratio
3.7×
41.4K
Engagement
0.37%
ROCKWORKX | Outdoor Gear's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. ROCKWORKX | Outdoor Gear carries the blue verified badge on Instagram.
A sponsored post from ROCKWORKX | Outdoor Gear is estimated at $200 to $370. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
