Since 1970, Michelin Raceway Road Atlanta has been a destination for sportscars, drifting & motorcycle racing. 2.54 mile, 12-turn road course.
Outreach This Creator For FreeFollowers
58.1K
Following
398
Total Posts
Engagement Rate
1.51%
Avg Likes
868
Avg Comments
Michelin Raceway Road Atlanta is an Automotive brand based in United States. The account has built 58.1K followers on Instagram. Its posts sit across automotive and travel. The account has published 2,199 posts, currently around 4 posts a week. Posts average 868 likes and 10 comments, an engagement rate of 1.51%.
Counting 58.1K followers and 2,199 posts, Roadatlanta sits in the InstME index as an Automotive account.
Benchmarked against 3,742 Automotive accounts with 10K–100K followers, Roadatlanta posts a 1.51% engagement rate that is above the median of 1.3%.
One comment lands for every 84 likes, which reads as an audience that mostly engages through likes.
Lately Roadatlanta has been publishing about 4 posts per week.
With 58.1K followers but only 398 accounts followed back, Roadatlanta shows the ratio of a well-established account.
Estimated sponsored-post value
$310–$570
Based on 58.1K followers and a 1.51% engagement rate, a single sponsored post by Roadatlanta is worth an estimated $310–$570. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Secondary: Travel
| Metric | Roadatlanta | Cohort median |
|---|---|---|
| Engagement rate | 1.51% | 1.3% |
| Average likes | 868 | 330 |
| Average comments | 10 | 12 |
| Posts per week | 3.82 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Roadatlanta | Cohort median |
|---|---|---|
| Engagement rate | 1.51% | 1.01% |
| Average likes | 868 | 256 |
| Average comments | 10 | 10 |
| Posts per week | 3.82 | 0.71 |
Median values from 856 Automotive accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Michelin Raceway Road Atlanta is a automotive brand based in United States on Instagram, with 58.1K followers.
Michelin Raceway Road Atlanta posts on Instagram as @roadatlanta.
Michelin Raceway Road Atlanta has 58,062 followers on Instagram (58.1K) as of Jul 10, 2026.
Michelin Raceway Road Atlanta's engagement rate is 1.51%, calculated from average likes and comments per post relative to followers. That is above the median of 1.3% for Automotive accounts with 10K–100K followers in the InstME index.
Posts by Michelin Raceway Road Atlanta average 868 likes and 10 comments.
Michelin Raceway Road Atlanta posts about 4 times per week on average.
Michelin Raceway Road Atlanta is registered as a business account on Instagram.
Michelin Raceway Road Atlanta is categorized as an automotive and travel account in the InstME index, based on the profile's bio and Instagram category across 2,199 posts.
2,199
10
Posts / Week
3.82
Growth Score
30.2 / 100
Follower Ratio
145.9×
157.4K
Engagement
0.05%
Michelin Raceway Road Atlanta's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Michelin Raceway Road Atlanta is estimated at $310 to $570. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
