For enquiries: @tarqmumbai
Reaching 149.1K followers on Instagram, Rithika Merchant is a verified Music creator. The account posts mainly around music and art topics. Rithika Merchant has shared 652 posts to date, currently less than one post a week. Typical posts draw 1,525 likes and 24 comments, putting engagement at 1.04%.
On Instagram, Rithikamerchant runs a Music account that has published 652 posts and gathered 149.1K followers.
Rithikamerchant has an engagement rate of 1.04%, which is below the median of 1.76% for Music accounts with 100K–1M followers, based on 4,576 accounts in the InstME index.
At one comment per 63 likes, the ratio points to an audience that mostly engages through likes.
Rithikamerchant keeps a posting cadence of less than one post per week.
Rithikamerchant follows only 522 accounts while being followed by 149.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$540–$1,000
Based on 149.1K followers and a 1.04% engagement rate, a single sponsored post by Rithikamerchant is worth an estimated $540–$1,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
| Metric | Rithikamerchant | Cohort median |
|---|---|---|
| Engagement rate | 1.04% | 1.76% |
| Average likes | 1,525 | 4,115 |
| Average comments | 24 | 114 |
| Posts per week | 0.83 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 28, 2026
Rithika Merchant is a verified music creator on Instagram, with 149.1K followers.
Rithika Merchant posts on Instagram as @rithikamerchant.
Rithika Merchant has 149,064 followers on Instagram (149.1K) as of Sep 28, 2026.
Rithika Merchant's engagement rate is 1.04%, calculated from average likes and comments per post relative to followers. That is below the median of 1.76% for Music accounts with 100K–1M followers in the InstME index.
Posts by Rithika Merchant average 1,525 likes and 24 comments.
Rithika Merchant posts less than once a week on average.
Rithika Merchant is registered as a creator account on Instagram and is verified.
Rithika Merchant is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 652 posts.
Yes. Rithika Merchant carries the blue verified badge on Instagram.
Total Posts
652
Avg Comments
24
443.5K
Engagement
3.94%
A sponsored post from Rithika Merchant is estimated at $540 to $1,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
