the motherfucking band. US booking: UK/EU booking: mgmt: @conorshack
RILEY! runs a Music brand account with 20.6K followers on Instagram. The account has published 418 posts, currently less than one post a week. Posts average 2,812 likes and 101 comments, an engagement rate of 14.16%.
Rileytheband is a Music account on Instagram with 20.6K followers and 418 published posts.
Benchmarked against 17,051 Music accounts with 10K–100K followers, Rileytheband posts a 14.16% engagement rate that is in the top quarter (median: 2.47%).
Followers weigh in with a comment about every 28 likes, a healthy amount of conversation.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$290–$530
Based on 20.6K followers and a 14.16% engagement rate, a single sponsored post by Rileytheband is worth an estimated $290–$530. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Rileytheband | Cohort median |
|---|---|---|
| Engagement rate | 14.16% | 2.47% |
| Average likes | 2,812 | 535 |
| Average comments | 101 | 35 |
| Posts per week | 0.71 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
RILEY! is a music brand on Instagram, with 20.6K followers.
RILEY! posts on Instagram as @rileytheband.
RILEY! has 20,575 followers on Instagram (20.6K) as of Jul 9, 2026.
RILEY!'s engagement rate is 14.16%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by RILEY! average 2,812 likes and 101 comments.
RILEY! posts less than once a week on average.
RILEY! is registered as a business account on Instagram.
RILEY! is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 418 posts.
A sponsored post from RILEY! is estimated at $290 to $530. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
418
Avg Comments
101
Engagement
0.74%