Singer-Songwriter from Holt, Missouri on @ohboyrecords & Member of New album ‘Landfill Poetry’ out 8/28
Riley Downing runs a verified Music creator account with 12.8K followers on Instagram. Riley Downing has shared 1,569 posts to date, currently less than one post a week. Engagement runs at 7.52%, or about 908 likes and 56 comments per post.
Rileydown has built an audience of 12.8K followers on Instagram over 1,569 posts as a Music account.
Among 17,051 Music accounts with 10K–100K followers in the InstME index, Rileydown's 7.52% engagement rate comes in in the top quarter (median: 2.47%).
The comment-to-like ratio works out to one comment per 16 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$180–$330
Based on 12.8K followers and a 7.52% engagement rate, a single sponsored post by Rileydown is worth an estimated $180–$330. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Rileydown | Cohort median |
|---|---|---|
| Engagement rate | 7.52% | 2.47% |
| Average likes | 908 | 535 |
| Average comments | 56 | 35 |
| Posts per week | 0.17 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Riley Downing is a verified music creator on Instagram, with 12.8K followers.
Riley Downing posts on Instagram as @rileydown.
Riley Downing has 12,822 followers on Instagram (12.8K) as of Jul 9, 2026.
Riley Downing's engagement rate is 7.52%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by Riley Downing average 908 likes and 56 comments.
Riley Downing posts less than once a week on average.
Riley Downing is registered as a creator account on Instagram and is verified.
Riley Downing is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 1,569 posts.
Yes. Riley Downing carries the blue verified badge on Instagram.
Avg Comments
56
Engagement
1.22%
A sponsored post from Riley Downing is estimated at $180 to $330. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
