📍nyc | atl @eatingwithrilez mgmt: 📧:
Followers
901K
Following
824
Total Posts
Engagement Rate
1.82%
Avg Likes
16,202
Avg Comments
RILEZ™ runs a verified Lifestyle brand account with 901K followers on Instagram. RILEZ™ has shared 212 posts to date, currently around 1 post a week. Typical posts draw 16,202 likes and 226 comments, putting engagement at 1.82%.
Counting 901K followers and 212 posts, Rileyburruss sits in the InstME index as a Lifestyle account.
Benchmarked against 826 Lifestyle accounts with 100K–1M followers, Rileyburruss posts a 1.82% engagement rate that is below the median of 2.99%.
One comment lands for every 72 likes, which reads as an audience that mostly engages through likes.
Rileyburruss maintains a rhythm of about one post per week.
With 901K followers but only 824 accounts followed back, Rileyburruss shows the ratio of a well-established account.
Estimated sponsored-post value
$5,700–$11,000
Based on 901K followers and a 1.82% engagement rate, a single sponsored post by Rileyburruss is worth an estimated $5,700–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Rileyburruss | Cohort median |
|---|---|---|
| Engagement rate | 1.82% | 2.99% |
| Average likes | 16,202 | 7,188 |
| Average comments | 226 | 111 |
| Posts per week | 1.43 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
RILEZ™ is a verified lifestyle brand on Instagram, with 901K followers.
RILEZ™ posts on Instagram as @rileyburruss.
RILEZ™ has 900,962 followers on Instagram (901K) as of Jul 11, 2026.
RILEZ™'s engagement rate is 1.82%, calculated from average likes and comments per post relative to followers. That is below the median of 2.99% for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by RILEZ™ average 16,202 likes and 226 comments.
RILEZ™ posts about 1 time per week on average.
RILEZ™ is registered as a business account on Instagram and is verified.
RILEZ™ is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 212 posts.
Yes. RILEZ™ carries the blue verified badge on Instagram.
A sponsored post from RILEZ™ is estimated at $5,700 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
212
226
Posts / Week
1.43
Growth Score
36.4 / 100
Follower Ratio
1093.4×
Engagement
4.16%
