✈️ helping you pack smarter, not larger 🧳 carry-on only travel + reviews | 📧 👇🏼 shop my links + storefront
Followers
168.1K
Following
991
Total Posts
Engagement Rate
3.34%
Avg Likes
5,405
Avg Comments
On Instagram, Rilee Smith is a verified Travel brand with an audience of 168.1K. To date Rilee Smith has posted 1,083 times, currently around 6 posts a week. Posts average 5,405 likes and 214 comments, an engagement rate of 3.34%.
Rileejsmith operates a Travel account on Instagram, pairing 168.1K followers with 1,083 posts.
Against 977 Travel accounts with 100K–1M followers in the InstME index, Rileejsmith's 3.34% engagement rate lands above the median of 0.92%.
For roughly every 25 likes there is one comment, a healthy amount of conversation.
Rileejsmith currently publishes about 6 posts per week.
Rileejsmith keeps its following list short (991) relative to 168.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,000–$3,700
Based on 168.1K followers and a 3.34% engagement rate, a single sponsored post by Rileejsmith is worth an estimated $2,000–$3,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Rileejsmith | Cohort median |
|---|---|---|
| Engagement rate | 3.34% | 0.92% |
| Average likes | 5,405 | 1,974 |
| Average comments | 214 | 53 |
| Posts per week | 6.34 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 28, 2026
Rilee Smith is a verified travel brand on Instagram, with 168.1K followers.
Rilee Smith posts on Instagram as @rileejsmith.
Rilee Smith has 168,141 followers on Instagram (168.1K) as of Aug 28, 2026.
Rilee Smith's engagement rate is 3.34%, calculated from average likes and comments per post relative to followers. That is above the median of 0.92% for Travel accounts with 100K–1M followers in the InstME index.
Posts by Rilee Smith average 5,405 likes and 214 comments.
Rilee Smith posts about 6 times per week on average.
Rilee Smith is registered as a business account on Instagram and is verified.
Rilee Smith is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 1,083 posts.
Yes. Rilee Smith carries the blue verified badge on Instagram.
1,083
214
Posts / Week
6.34
Growth Score
66.8 / 100
Last Post
2 days ago
Engagement
3.61%
A sponsored post from Rilee Smith is estimated at $2,000 to $3,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
