Skin-centric fragrance, transformed by your chemistry. Oil-based. Alcohol-free. Long-lasting. Prepare to be complimented.
Riddle is a verified business account. The account has built 120.8K followers on Instagram. The account has published 1,819 posts, currently around 6 posts a week. Posts average 14 likes and 1 comments, an engagement rate of 0.01%.
Counting 120.8K followers and 1,819 posts, Riddle_oil sits in the InstME index as a business account.
Across recent posts, Riddle_oil picks up 14 likes and 1 comments on average, one interaction per 7,878 followers.
Riddle_oil's output runs to about 6 posts per week.
With 120.8K followers but only 7 accounts followed back, Riddle_oil shows the ratio of a well-established account.
Estimated sponsored-post value
$420–$790
Based on 120.8K followers and a 0.01% engagement rate, a single sponsored post by Riddle_oil is worth an estimated $420–$790. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Riddle_oil | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.25% |
| Average likes | 14 | 2,985 |
| Average comments | 1 | 73 |
| Posts per week | 6.07 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 8, 2026
Riddle is a verified Instagram brand on Instagram, with 120.8K followers.
Riddle posts on Instagram as @riddle_oil.
Riddle has 120,849 followers on Instagram (120.8K) as of Sep 8, 2026.
Riddle's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers.
Posts by Riddle average 14 likes and 1 comments.
Riddle posts about 6 times per week on average.
Riddle is registered as a business account on Instagram and is verified.
Yes. Riddle carries the blue verified badge on Instagram.
A sponsored post from Riddle is estimated at $420 to $790. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
1
360.9K
Engagement
33.42%
