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212.1K
Following
542
Total Posts
Engagement Rate
3.07%
Avg Likes
6,484
Avg Comments
Riddell is a verified business account. The account has built 212.1K followers on Instagram. Riddell has shared 1,571 posts to date, currently less than one post a week. Typical posts draw 6,484 likes and 34 comments, putting engagement at 3.07%.
Riddellsports is a business account whose 1,571 posts have grown a following of 212.1K on Instagram.
Riddellsports averages 6,484 likes and 34 comments per post, roughly one interaction for every 33 of its followers.
One comment lands for every 190 likes, which reads as an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
With 212.1K followers but only 542 accounts followed back, Riddellsports shows the ratio of a well-established account.
Estimated sponsored-post value
$2,300–$4,200
Based on 212.1K followers and a 3.07% engagement rate, a single sponsored post by Riddellsports is worth an estimated $2,300–$4,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Riddellsports | Cohort median |
|---|---|---|
| Engagement rate | 3.07% | 1.25% |
| Average likes | 6,484 | 2,985 |
| Average comments | 34 | 73 |
| Posts per week | 0.44 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Riddell is a verified Instagram brand on Instagram, with 212.1K followers.
Riddell posts on Instagram as @riddellsports.
Riddell has 212,133 followers on Instagram (212.1K) as of Apr 27, 2026.
Riddell's engagement rate is 3.07%, calculated from average likes and comments per post relative to followers.
Posts by Riddell average 6,484 likes and 34 comments.
Riddell posts less than once a week on average.
Riddell is registered as a business account on Instagram and is verified.
Yes. Riddell carries the blue verified badge on Instagram.
A sponsored post from Riddell is estimated at $2,300 to $4,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,571
34
Posts / Week
0.44
Growth Score
61.4 / 100
Follower Ratio
391.4×
Engagement
3.71%
