Guided by the vision of Rick Steves, we see travel as a powerful way to understand our world. European travel tips & dreams...
Followers
552.9K
Following
320
Total Posts
Engagement Rate
0.37%
Avg Likes
2,042
Avg Comments
Rick Steves' Europe is a verified Travel brand. The account has built 552.9K followers on Instagram. To date Rick Steves' Europe has posted 3,345 times, currently around 7 posts a week. Engagement runs at 0.37%, or about 2,042 likes and 27 comments per post.
Ricksteveseurope is a Travel account on Instagram with 552.9K followers and 3,345 published posts.
Benchmarked against 977 Travel accounts with 100K–1M followers, Ricksteveseurope posts a 0.37% engagement rate that is below the median of 0.92%.
Followers weigh in with a comment about every 75 likes, an audience that mostly engages through likes.
Lately Ricksteveseurope has been publishing about 7 posts per week, more than one per day.
Audience-quality analysis puts Ricksteveseurope at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
With 552.9K followers but only 320 accounts followed back, Ricksteveseurope shows the ratio of a well-established account.
Estimated sponsored-post value
$1,900–$3,600
Based on 552.9K followers and a 0.37% engagement rate, a single sponsored post by Ricksteveseurope is worth an estimated $1,900–$3,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Ricksteveseurope | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 0.92% |
| Average likes | 2,042 | 1,974 |
| Average comments | 27 | 53 |
| Posts per week | 7.1 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 15, 2026
Rick Steves' Europe is a verified travel brand on Instagram, with 552.9K followers.
Rick Steves' Europe posts on Instagram as @ricksteveseurope.
Rick Steves' Europe has 552,858 followers on Instagram (552.9K) as of Jul 15, 2026.
Rick Steves' Europe's engagement rate is 0.37%, calculated from average likes and comments per post relative to followers. That is below the median of 0.92% for Travel accounts with 100K–1M followers in the InstME index.
Posts by Rick Steves' Europe average 2,042 likes and 27 comments.
Rick Steves' Europe posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 0% of Rick Steves' Europe's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Rick Steves' Europe is registered as a business account on Instagram and is verified.
3,345
27
Posts / Week
7.1
Growth Score
7.4 / 100
ER Rank
29th
More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Engagement
1.81%
Rick Steves' Europe is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 3,345 posts.
Yes. Rick Steves' Europe carries the blue verified badge on Instagram.
A sponsored post from Rick Steves' Europe is estimated at $1,900 to $3,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
