Rick and Morty is a verified Entertainment brand on Instagram, tracked in the InstME index with 6M followers. To date Rick and Morty has posted 1,661 times, currently less than one post a week. Engagement runs at 4.19%, or about 249,290 likes and 1,320 comments per post.
Counting 6M followers and 1,661 posts, Rickandmorty sits in the InstME index as an Entertainment account.
On average, Rickandmorty's posts earn 249,290 likes and 1,320 comments, about one interaction per 24 followers.
The comment-to-like ratio works out to one comment per 189 likes, pointing to an audience that mostly engages through likes.
Posting frequency for Rickandmorty sits at less than one post per week.
On audience quality, Rickandmorty lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 6M followers but only 127 accounts followed back, Rickandmorty shows the ratio of a well-established account.
Estimated sponsored-post value
$84,000–$160,000
Based on 6M followers and a 4.19% engagement rate, a single sponsored post by Rickandmorty is worth an estimated $84,000–$160,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Entertainment
| Metric | Rickandmorty | Cohort median |
|---|---|---|
| Engagement rate | 4.19% | 1.02% |
| Average likes | 249,290 | 25,711 |
| Average comments | 1,320 | 376 |
| Posts per week | 0.67 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Rick and Morty is a verified entertainment brand on Instagram, with 6M followers.
Rick and Morty posts on Instagram as @rickandmorty.
Rick and Morty has 5,979,092 followers on Instagram (6M) as of Jul 15, 2026.
Rick and Morty's engagement rate is 4.19%, calculated from average likes and comments per post relative to followers.
Posts by Rick and Morty average 249,290 likes and 1,320 comments.
Rick and Morty posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Rick and Morty's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
1,661
Avg Comments
1,320
Engagement
0.04%
Rick and Morty is registered as a business account on Instagram and is verified.
Rick and Morty is categorized as an entertainment account in the InstME index, based on the profile's bio and Instagram category across 1,661 posts.
Yes. Rick and Morty carries the blue verified badge on Instagram.
A sponsored post from Rick and Morty is estimated at $84,000 to $160,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
