Followers
11.8M
Following
922
Total Posts
Engagement Rate
3.77%
Avg Likes
442,086
Avg Comments
Rich The Kid 🧟♂️ is a verified Music creator. The account has built 11.8M followers on Instagram. Content spans music and art. To date Rich The Kid 🧟♂️ has posted 8 times, currently less than one post a week. Posts average 442,086 likes and 2,652 comments, an engagement rate of 3.77%.
Richthekid is a Music account whose 8 posts have grown a following of 11.8M on Instagram.
Compared with 1,001 other Music accounts with over 1M followers in the InstME index, Richthekid's 3.77% engagement rate is in the top quarter (median: 1.04%).
Roughly one in 167 likes comes with a comment, an audience that mostly engages through likes.
Video posts from Richthekid average 2.8M views, about 24% follower reach per post.
Richthekid's output runs to less than one post per week.
With 11.8M followers but only 922 accounts followed back, Richthekid shows the ratio of a well-established account.
Estimated sponsored-post value
$160,000–$290,000
Based on 11.8M followers and a 3.77% engagement rate, a single sponsored post by Richthekid is worth an estimated $160,000–$290,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
| Metric | Richthekid | Cohort median |
|---|---|---|
| Engagement rate | 3.77% | 1.04% |
| Average likes | 442,086 | 25,754 |
| Average comments | 2,652 | 441 |
| Posts per week | 0.07 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
Rich The Kid 🧟♂️ is a verified music creator on Instagram, with 11.8M followers.
Rich The Kid 🧟♂️ posts on Instagram as @richthekid.
Rich The Kid 🧟♂️ has 11,791,407 followers on Instagram (11.8M) as of Aug 11, 2026.
Rich The Kid 🧟♂️'s engagement rate is 3.77%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.04%) for Music accounts with over 1M followers in the InstME index.
Posts by Rich The Kid 🧟♂️ average 442,086 likes and 2,652 comments.
Rich The Kid 🧟♂️ posts less than once a week on average.
Rich The Kid 🧟♂️ is registered as a creator account on Instagram and is verified.
Rich The Kid 🧟♂️ is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 8 posts.
8
2,652
Avg Views
2,839,483
Posts / Week
0.07
Growth Score
75.4 / 100
Engagement
0.03%
Yes. Rich The Kid 🧟♂️ carries the blue verified badge on Instagram.
A sponsored post from Rich The Kid 🧟♂️ is estimated at $160,000 to $290,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
