Join the Journey 🐯 #gotiges 13 x AFL Premierships | 2 x VFA Premierships 🏆
Followers
323.2K
Following
259
Total Posts
Engagement Rate
0.79%
Avg Likes
2,527
Avg Comments
Reaching 323.2K followers on Instagram, Richmond is a verified Sports team brand based in Australia. Richmond has shared 9,112 posts to date, currently around 27 posts a week. Engagement runs at 0.79%, or about 2,527 likes and 40 comments per post.
Tracked in the InstME index, Richmond_fc is a Sports team account with 323.2K followers and a back catalogue of 9,112 posts.
Richmond_fc's posts draw around 2,527 likes and 40 comments each, close to one interaction for every 126 followers.
For roughly every 63 likes there is one comment, an audience that mostly engages through likes.
Over recent weeks, Richmond_fc has published about 27 posts per week, more than one per day.
Richmond_fc keeps its following list short (259) relative to 323.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,100–$2,100
Based on 323.2K followers and a 0.79% engagement rate, a single sponsored post by Richmond_fc is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Sports team
| Metric | Richmond_fc | Cohort median |
|---|---|---|
| Engagement rate | 0.79% | 1.25% |
| Average likes | 2,527 | 2,985 |
| Average comments | 40 | 73 |
| Posts per week | 26.74 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Richmond_fc | Cohort median |
|---|---|---|
| Engagement rate | 0.79% | 0.7% |
| Average likes | 2,527 | 1,539 |
| Average comments | 40 | 38 |
| Posts per week | 26.74 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Richmond is a verified sports team brand based in Australia on Instagram, with 323.2K followers.
Richmond posts on Instagram as @richmond_fc.
Richmond has 323,165 followers on Instagram (323.2K) as of Jul 15, 2026.
Richmond's engagement rate is 0.79%, calculated from average likes and comments per post relative to followers.
Posts by Richmond average 2,527 likes and 40 comments.
Richmond posts about 27 times per week on average.
Richmond is registered as a business account on Instagram and is verified.
Richmond is categorized as a sports team account in the InstME index, based on the profile's bio and Instagram category across 9,112 posts.
Richmond's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
9,112
40
Posts / Week
26.74
Growth Score
15.8 / 100
Follower Ratio
1247.7×
Engagement
0.54%
Yes. Richmond carries the blue verified badge on Instagram.
A sponsored post from Richmond is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
