A Racing Machine On The Wrist
Followers
3M
Following
114
Total Posts
Engagement Rate
1.14%
Avg Likes
33,989
Avg Comments
Richard Mille is a verified Automotive brand, with 3M followers on Instagram. Richard Mille has shared 1,577 posts to date, currently around 6 posts a week. Typical posts draw 33,989 likes and 148 comments, putting engagement at 1.14%.
With 3M followers across 1,577 posts, Richardmille is one of the Automotive accounts tracked in the InstME index.
Against 286 Automotive accounts with over 1M followers in the InstME index, Richardmille's 1.14% engagement rate lands above the median of 0.76%.
The audience comments once per 230 likes on average, an audience that mostly engages through likes.
In recent weeks Richardmille has kept to about 6 posts per week.
Richardmille keeps its following list short (114) relative to 3M followers, as established creators and brands tend to.
Estimated sponsored-post value
$12,000–$22,000
Based on 3M followers and a 1.14% engagement rate, a single sponsored post by Richardmille is worth an estimated $12,000–$22,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Richardmille | Cohort median |
|---|---|---|
| Engagement rate | 1.14% | 0.76% |
| Average likes | 33,989 | 16,549 |
| Average comments | 148 | 231 |
| Posts per week | 6.02 | 1.95 |
Median values from 286 Automotive accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Richard Mille is a verified automotive brand on Instagram, with 3M followers.
Richard Mille posts on Instagram as @richardmille.
Richard Mille has 2,990,490 followers on Instagram (3M) as of Jul 10, 2026.
Richard Mille's engagement rate is 1.14%, calculated from average likes and comments per post relative to followers. That is above the median of 0.76% for Automotive accounts with over 1M followers in the InstME index.
Posts by Richard Mille average 33,989 likes and 148 comments.
Richard Mille posts about 6 times per week on average.
Richard Mille is registered as a business account on Instagram and is verified.
Richard Mille is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 1,577 posts.
Yes. Richard Mille carries the blue verified badge on Instagram.
1,577
148
Posts / Week
6.02
Growth Score
22.8 / 100
Follower Ratio
26232.4×
Engagement
0.05%
A sponsored post from Richard Mille is estimated at $12,000 to $22,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
