i strum a guitar for O.A.R.
Outreach This Creator For FreeRichard On is a verified Music creator. The account has built 15.7K followers on Instagram. The account has published 1,380 posts, currently less than one post a week. Typical posts draw 448 likes and 24 comments, putting engagement at 2.99%.
The Music account Richard_on has posted 1,380 times on Instagram and drawn 15.7K followers.
Richard_on's 2.99% engagement rate is above the median of 2.47% among Music accounts with 10K–100K followers, measured across 17,051 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 19 likes, pointing to an unusually discussion-heavy audience.
Richard_on maintains a rhythm of less than one post per week.
Audience-quality analysis puts Richard_on at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$160–$310
Based on 15.7K followers and a 2.99% engagement rate, a single sponsored post by Richard_on is worth an estimated $160–$310. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Richard_on | Cohort median |
|---|---|---|
| Engagement rate | 2.99% | 2.47% |
| Average likes | 448 | 535 |
| Average comments | 24 | 35 |
| Posts per week | 0.37 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Richard On is a verified music creator on Instagram, with 15.7K followers.
Richard On posts on Instagram as @richard_on.
Richard On has 15,729 followers on Instagram (15.7K) as of Apr 27, 2026.
Richard On's engagement rate is 2.99%, calculated from average likes and comments per post relative to followers. That is above the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by Richard On average 448 likes and 24 comments.
Richard On posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Richard On's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Richard On is registered as a creator account on Instagram and is verified.
Richard On is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 1,380 posts.
Total Posts
1,380
Avg Comments
24
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Engagement
3.73%
Yes. Richard On carries the blue verified badge on Instagram.
A sponsored post from Richard On is estimated at $160 to $310. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
