We're the leading charity in England for people severely affected by mental illness. Pages moderated 9-5 Monday-Friday.
Followers
98.3K
Following
191
Total Posts
Engagement Rate
3.92%
Avg Likes
3,821
Avg Comments
Reaching 98.3K followers on Instagram, Rethink Mental Illness is a verified Health brand based in United Kingdom. To date Rethink Mental Illness has posted 1,639 times, currently around 1 post a week. Engagement runs at 3.92%, or about 3,821 likes and 34 comments per post.
With 98.3K followers across 1,639 posts, Rethinkmentalillness is one of the Health accounts tracked in the InstME index.
Against 1,016 Health accounts with 10K–100K followers in the InstME index, Rethinkmentalillness's 3.92% engagement rate lands in the top quarter (median: 0.58%).
At one comment per 112 likes, the ratio points to an audience that mostly engages through likes.
Over recent weeks, Rethinkmentalillness has published about one post per week.
InstME's audience-quality checks score Rethinkmentalillness at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Rethinkmentalillness keeps its following list short (191) relative to 98.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,300–$2,500
Based on 98.3K followers and a 3.92% engagement rate, a single sponsored post by Rethinkmentalillness is worth an estimated $1,300–$2,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Rethinkmentalillness | Cohort median |
|---|---|---|
| Engagement rate | 3.92% | 0.58% |
| Average likes | 3,821 | 136 |
| Average comments | 34 | 10 |
| Posts per week | 1.3 | 0.52 |
Median values from 1,016 Health accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rethinkmentalillness | Cohort median |
|---|---|---|
| Engagement rate | 3.92% | 0.39% |
| Average likes | 3,821 | 84 |
| Average comments | 34 | 10 |
| Posts per week | 1.3 | 0.85 |
Median values from 54 Health accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 15, 2026
Rethink Mental Illness is a verified health brand based in United Kingdom on Instagram, with 98.3K followers.
Rethink Mental Illness posts on Instagram as @rethinkmentalillness.
Rethink Mental Illness has 98,333 followers on Instagram (98.3K) as of Jul 15, 2026.
Rethink Mental Illness's engagement rate is 3.92%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.58%) for Health accounts with 10K–100K followers in the InstME index.
Posts by Rethink Mental Illness average 3,821 likes and 34 comments.
Rethink Mental Illness posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of Rethink Mental Illness's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Rethink Mental Illness is registered as a business account on Instagram and is verified.
1,639
34
Posts / Week
1.3
Growth Score
78.4 / 100
ER Rank
Top 32%
More women than men · mostly 25–44
Typical for Health creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
90K
Engagement
0.22%
Rethink Mental Illness is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 1,639 posts.
Rethink Mental Illness's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Rethink Mental Illness carries the blue verified badge on Instagram.
A sponsored post from Rethink Mental Illness is estimated at $1,300 to $2,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
