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Outreach This Creator For FreeRegulars runs a Lifestyle brand account with 12.4K followers on Instagram. To date Regulars has posted 68 times, currently around 1 post a week. Engagement runs at 0.85%, or about 103 likes and 3 comments per post.
Regularsmelb has built an audience of 12.4K followers on Instagram over 68 posts as a Lifestyle account.
Among 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, Regularsmelb's 0.85% engagement rate comes in in the bottom quarter (median: 3.25%).
Followers weigh in with a comment about every 40 likes, a healthy amount of conversation.
Regularsmelb's output runs to about one post per week.
On audience quality, Regularsmelb lands at 94/100, an estimated 5% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$43–$81
Based on 12.4K followers and a 0.85% engagement rate, a single sponsored post by Regularsmelb is worth an estimated $43–$81. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Regularsmelb | Cohort median |
|---|---|---|
| Engagement rate | 0.85% | 3.25% |
| Average likes | 103 | 875 |
| Average comments | 3 | 33 |
| Posts per week | 1.09 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
Regulars is a lifestyle brand on Instagram, with 12.4K followers.
Regulars posts on Instagram as @regularsmelb.
Regulars has 12,404 followers on Instagram (12.4K) as of Sep 7, 2026.
Regulars's engagement rate is 0.85%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Regulars average 103 likes and 3 comments.
Regulars posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 5% of Regulars's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Regulars is registered as a business account on Instagram.
Regulars is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 68 posts.
Avg Comments
3
Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
1.33%
A sponsored post from Regulars is estimated at $43 to $81. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
