Refinery29 Australia runs a verified Lifestyle brand account based in Australia with 30.1K followers on Instagram. To date Refinery29 Australia has posted 3,903 times, currently around 25 posts a week. Typical posts draw 2,788 likes and 11 comments, putting engagement at 9.29%.
The Lifestyle account Refinery29au has posted 3,903 times on Instagram and drawn 30.1K followers.
Among 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, Refinery29au's 9.29% engagement rate comes in above the median of 3.25%.
The comment-to-like ratio works out to one comment per 266 likes, pointing to an audience that mostly engages through likes.
Refinery29au maintains a rhythm of about 25 posts per week, more than one per day.
Audience-quality analysis puts Refinery29au at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$420–$780
Based on 30.1K followers and a 9.29% engagement rate, a single sponsored post by Refinery29au is worth an estimated $420–$780. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Refinery29au | Cohort median |
|---|---|---|
| Engagement rate | 9.29% | 3.25% |
| Average likes | 2,788 | 875 |
| Average comments | 11 | 33 |
| Posts per week | 24.55 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Refinery29au | Cohort median |
|---|---|---|
| Engagement rate | 9.29% | 0.66% |
| Average likes | 2,788 | 158 |
| Average comments | 11 | 9 |
| Posts per week | 24.55 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Refinery29 Australia is a verified lifestyle brand based in Australia on Instagram, with 30.1K followers.
Refinery29 Australia posts on Instagram as @refinery29au.
Refinery29 Australia has 30,127 followers on Instagram (30.1K) as of Apr 24, 2026.
Refinery29 Australia's engagement rate is 9.29%, calculated from average likes and comments per post relative to followers. That is above the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Refinery29 Australia average 2,788 likes and 11 comments.
Refinery29 Australia posts about 25 times per week on average.
InstME's audience-quality analysis estimates about 0% of Refinery29 Australia's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
3,903
Avg Comments
11
Predominantly women · mostly 18–34
Typical for Lifestyle creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
2.47%
Refinery29 Australia is registered as a business account on Instagram and is verified.
Refinery29 Australia is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 3,903 posts.
Refinery29 Australia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Refinery29 Australia carries the blue verified badge on Instagram.
A sponsored post from Refinery29 Australia is estimated at $420 to $780. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
