🧁: Original DIY Baking kit, est 2015 🍪: Ready-to-bake Cookie Skillets 👩🍳👨🍳: YOU bake impressive homemade desserts 🎉 💌: National shipping 🚀
Outreach This Creator For FreeFollowers
3.7K
Following
1.7K
Total Posts
Engagement Rate
0.51%
Avg Likes
18
Avg Comments
Red Velvet NYC is a Home & DIY brand on Instagram based in United States, tracked in the InstME index with 3.7K followers. The account posts mainly around home & diy and food topics. To date Red Velvet NYC has posted 1,725 times, currently less than one post a week. Typical posts draw 18 likes and 1 comments, putting engagement at 0.51%.
Redvelvetnyc is a Home & DIY account whose 1,725 posts have grown a following of 3.7K on Instagram.
Benchmarked against 680 Home & DIY accounts with 1K–10K followers, Redvelvetnyc posts a 0.51% engagement rate that is in the bottom quarter (median: 3.67%).
Redvelvetnyc's output runs to less than one post per week.
Estimated sponsored-post value
$13–$24
Based on 3.7K followers and a 0.51% engagement rate, a single sponsored post by Redvelvetnyc is worth an estimated $13–$24. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Food
| Metric | Redvelvetnyc | Cohort median |
|---|---|---|
| Engagement rate | 0.51% | 3.67% |
| Average likes | 18 | 96 |
| Average comments | 1 | 7 |
| Posts per week | 0.13 | 0.4 |
Median values from 680 Home & DIY accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Redvelvetnyc | Cohort median |
|---|---|---|
| Engagement rate | 0.51% | 1.87% |
| Average likes | 18 | 78 |
| Average comments | 1 | 5 |
| Posts per week | 0.13 | 0.64 |
Median values from 111 Home & DIY accounts in United States with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 16, 2026
Red Velvet NYC is a home & diy brand based in United States on Instagram, with 3.7K followers.
Red Velvet NYC posts on Instagram as @redvelvetnyc.
Red Velvet NYC has 3,723 followers on Instagram (3.7K) as of Jul 16, 2026.
Red Velvet NYC's engagement rate is 0.51%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.67%) for Home & DIY accounts with 1K–10K followers in the InstME index.
Posts by Red Velvet NYC average 18 likes and 1 comments.
Red Velvet NYC posts less than once a week on average.
Red Velvet NYC is registered as a business account on Instagram.
Red Velvet NYC is categorized as a home & diy and food account in the InstME index, based on the profile's bio and Instagram category across 1,725 posts.
Red Velvet NYC's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,725
1
Posts / Week
0.13
Growth Score
10.2 / 100
Follower Ratio
2.2×
10.7K
Engagement
0.15%
A sponsored post from Red Velvet NYC is estimated at $13 to $24. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
