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613.5K
Following
1.1K
Total Posts
Engagement Rate
7.86%
Avg Likes
47,029
Avg Comments
Red Bull Music is a verified Music brand. The account has built 613.5K followers on Instagram. Red Bull Music has shared 1,723 posts to date, currently less than one post a week. Engagement runs at 7.86%, or about 47,029 likes and 1,206 comments per post.
Redbullmusic is a Music account whose 1,723 posts have grown a following of 613.5K on Instagram.
Benchmarked against 4,576 Music accounts with 100K–1M followers, Redbullmusic posts a 7.86% engagement rate that is in the top quarter (median: 1.76%).
Comments arrive at about one per 39 likes, a sign of a healthy amount of conversation.
Redbullmusic's output runs to less than one post per week.
On audience quality, Redbullmusic lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 613.5K followers but only 1,116 accounts followed back, Redbullmusic shows the ratio of a well-established account.
Estimated sponsored-post value
$8,600–$16,000
Based on 613.5K followers and a 7.86% engagement rate, a single sponsored post by Redbullmusic is worth an estimated $8,600–$16,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Redbullmusic | Cohort median |
|---|---|---|
| Engagement rate | 7.86% | 1.76% |
| Average likes | 47,029 | 4,115 |
| Average comments | 1,206 | 114 |
| Posts per week | 0.35 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Red Bull Music is a verified music brand on Instagram, with 613.5K followers.
Red Bull Music posts on Instagram as @redbullmusic.
Red Bull Music has 613,475 followers on Instagram (613.5K) as of Jul 10, 2026.
Red Bull Music's engagement rate is 7.86%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.76%) for Music accounts with 100K–1M followers in the InstME index.
Posts by Red Bull Music average 47,029 likes and 1,206 comments.
Red Bull Music posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Red Bull Music's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Red Bull Music is registered as a business account on Instagram and is verified.
Red Bull Music is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 1,723 posts.
1,723
1,206
Posts / Week
0.35
Growth Score
100 / 100
ER Rank
Top 12%
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Engagement
1.26%
Yes. Red Bull Music carries the blue verified badge on Instagram.
A sponsored post from Red Bull Music is estimated at $8,600 to $16,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
