✨Local 706 I.A.T.S.E / Emmy & Guild Nominated Makeup Dept.Head ✨
Outreach This Creator For FreeRebecca Wachtel is a Beauty brand on Instagram, tracked in the InstME index with 12.7K followers. The account has published 1,186 posts, currently less than one post a week. Posts average 600 likes and 34 comments, an engagement rate of 4.99%.
Rebeccawmakeup is a Beauty account whose 1,186 posts have grown a following of 12.7K on Instagram.
Compared with 5,414 other Beauty accounts with 10K–100K followers in the InstME index, Rebeccawmakeup's 4.99% engagement rate is in the top quarter (median: 0.57%).
Followers weigh in with a comment about every 18 likes, an unusually discussion-heavy audience.
Video posts average 2.6K views, reaching roughly 20% of Rebeccawmakeup's follower base per post.
Posting frequency for Rebeccawmakeup sits at less than one post per week.
Rebeccawmakeup comes in at 94/100 for audience quality, with 5% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$180–$330
Based on 12.7K followers and a 4.99% engagement rate, a single sponsored post by Rebeccawmakeup is worth an estimated $180–$330. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Rebeccawmakeup | Cohort median |
|---|---|---|
| Engagement rate | 4.99% | 0.57% |
| Average likes | 600 | 134 |
| Average comments | 34 | 12 |
| Posts per week | 0.07 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Rebecca Wachtel is a beauty brand on Instagram, with 12.7K followers.
Rebecca Wachtel posts on Instagram as @rebeccawmakeup.
Rebecca Wachtel has 12,709 followers on Instagram (12.7K) as of Jul 15, 2026.
Rebecca Wachtel's engagement rate is 4.99%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Rebecca Wachtel average 600 likes and 34 comments.
Rebecca Wachtel posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Rebecca Wachtel's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Rebecca Wachtel is registered as a business account on Instagram.
Rebecca Wachtel is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 1,186 posts.
Total Posts
1,186
Avg Comments
34
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
38K
Engagement
0.95%
A sponsored post from Rebecca Wachtel is estimated at $180 to $330. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
