Bake every day a little sweeter. Tag @RealDuncanHines for a chance to be featured on the ‘gram!
Followers
89.3K
Following
1.2K
Total Posts
Engagement Rate
0.11%
Avg Likes
91
Avg Comments
Duncan Hines is a verified business account based in United States, with 89.3K followers on Instagram. Duncan Hines has shared 1,219 posts to date, currently less than one post a week. Engagement runs at 0.11%, or about 91 likes and 8 comments per post.
Realduncanhines operates a business account on Instagram, pairing 89.3K followers with 1,219 posts.
Realduncanhines earns a 0.11% engagement rate, in the bottom 10% across accounts with 10K–100K followers in the InstME index.
The like-to-comment split is roughly 12 to one, indicating an unusually discussion-heavy audience.
Video posts from Realduncanhines average 3K views.
Realduncanhines currently publishes less than one post per week.
InstME estimates 10% of Realduncanhines's followers are low-quality or inactive, for an audience-quality score of 88/100, a strong signal of genuine reach.
Estimated sponsored-post value
$310–$580
Based on 89.3K followers and a 0.11% engagement rate, a single sponsored post by Realduncanhines is worth an estimated $310–$580. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Realduncanhines | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.45% |
| Average likes | 91 | 339 |
| Average comments | 8 | 18 |
| Posts per week | 0.22 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Realduncanhines | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.9% |
| Average likes | 91 | 193 |
| Average comments | 8 | 10 |
| Posts per week | 0.22 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Duncan Hines is a verified Instagram brand based in United States on Instagram, with 89.3K followers.
Duncan Hines posts on Instagram as @realduncanhines.
Duncan Hines has 89,301 followers on Instagram (89.3K) as of Jul 15, 2026.
Duncan Hines's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers.
Posts by Duncan Hines average 91 likes and 8 comments.
Duncan Hines posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of Duncan Hines's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Duncan Hines is registered as a business account on Instagram and is verified.
Duncan Hines's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,219
8
Avg Views
3,000
Posts / Week
0.22
Growth Score
2.2 / 100
Engagement
0.54%
Yes. Duncan Hines carries the blue verified badge on Instagram.
A sponsored post from Duncan Hines is estimated at $310 to $580. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
