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Outreach This Creator For FreeThe Cloud is a Lifestyle brand on Instagram based in Thailand, tracked in the InstME index with 79.6K followers. To date The Cloud has posted 3,282 times, currently less than one post a week. Typical posts draw 614 likes and 6 comments, putting engagement at 0.78%.
The Lifestyle account Readthecloudofficial has posted 3,282 times on Instagram and drawn 79.6K followers.
Readthecloudofficial's 0.78% engagement rate is in the bottom quarter (median: 3.25%) among Lifestyle accounts with 10K–100K followers, measured across 1,602 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 101 likes, pointing to an audience that mostly engages through likes.
Readthecloudofficial maintains a rhythm of less than one post per week.
The account follows just 4 others against 79.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$280–$520
Based on 79.6K followers and a 0.78% engagement rate, a single sponsored post by Readthecloudofficial is worth an estimated $280–$520. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in Thailand, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Readthecloudofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 3.25% |
| Average likes | 614 | 875 |
| Average comments | 6 | 33 |
| Posts per week | 0.59 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Readthecloudofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 1.22% |
| Average likes | 614 | 383 |
| Average comments | 6 | 10 |
| Posts per week | 0.59 | 0.57 |
Median values from 206 accounts in Thailand with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 19, 2026
The Cloud is a lifestyle brand based in Thailand on Instagram, with 79.6K followers.
The Cloud posts on Instagram as @readthecloudofficial.
The Cloud has 79,584 followers on Instagram (79.6K) as of Sep 19, 2026.
The Cloud's engagement rate is 0.78%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by The Cloud average 614 likes and 6 comments.
The Cloud posts less than once a week on average.
The Cloud is registered as a business account on Instagram.
The Cloud is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 3,282 posts.
Total Posts
3,282
Avg Comments
6
Engagement
0.12%
The Cloud's profile places the account in Thailand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The Cloud is estimated at $280 to $520. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
