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Outreach This Creator For FreeThe Cloud is a Lifestyle brand on Instagram based in Thailand, tracked in the InstME index with 79.6K followers. To date The Cloud has posted 3,282 times, currently less than one post a week. Typical posts draw 614 likes and 6 comments, putting engagement at 0.78%.
The Lifestyle account Readthecloudofficial has posted 3,282 times on Instagram and drawn 79.6K followers.
Readthecloudofficial's 0.78% engagement rate is in the bottom quarter (median: 3.25%) among Lifestyle accounts with 10K–100K followers, measured across 1,602 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 101 likes, pointing to an audience that mostly engages through likes.
Readthecloudofficial maintains a rhythm of less than one post per week.
The account follows just 4 others against 79.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$280–$520
Based on 79.6K followers and a 0.78% engagement rate, a single sponsored post by Readthecloudofficial is worth an estimated $280–$520. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in Thailand, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Readthecloudofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 3.25% |
| Average likes | 614 | 875 |
| Average comments | 6 | 33 |
| Posts per week | 0.59 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Readthecloudofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 1.22% |
| Average likes | 614 | 383 |
| Average comments | 6 | 10 |
| Posts per week | 0.59 | 0.57 |
Median values from 206 accounts in Thailand with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 19, 2026
The Cloud is a lifestyle brand based in Thailand on Instagram, with 79.6K followers.
The Cloud posts on Instagram as @readthecloudofficial.
The Cloud has 79,584 followers on Instagram (79.6K) as of Sep 19, 2026.
The Cloud's engagement rate is 0.78%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by The Cloud average 614 likes and 6 comments.
The Cloud posts less than once a week on average.
The Cloud is registered as a business account on Instagram.
The Cloud is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 3,282 posts.
The Cloud's profile places the account in Thailand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
3,282
Avg Comments
6
Engagement
10.96%
A sponsored post from The Cloud is estimated at $280 to $520. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
