Home of the 17-time NASCAR Champions. 🏆 200+ Victories. 3x Daytona 500 Champions. 3x Brickyard 400 Wins. 2017 Hall of Fame Class 🏁
Followers
202.1K
Following
299
Total Posts
Engagement Rate
3.55%
Avg Likes
7,071
Avg Comments
Richard Childress Racing is a verified Automotive brand based in United States. The account has built 202.1K followers on Instagram. Content spans automotive and home & diy. To date Richard Childress Racing has posted 7,219 times, currently around 2 posts a week. Engagement runs at 3.55%, or about 7,071 likes and 97 comments per post.
Rcrracing is an Automotive account whose 7,219 posts have grown a following of 202.1K on Instagram.
Benchmarked against 1,181 Automotive accounts with 100K–1M followers, Rcrracing posts a 3.55% engagement rate that is above the median of 1.12%.
One comment lands for every 73 likes, which reads as an audience that mostly engages through likes.
Rcrracing's output runs to about one post per week.
With 202.1K followers but only 299 accounts followed back, Rcrracing shows the ratio of a well-established account.
Estimated sponsored-post value
$2,500–$4,700
Based on 202.1K followers and a 3.55% engagement rate, a single sponsored post by Rcrracing is worth an estimated $2,500–$4,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Secondary: Home & DIY
| Metric | Rcrracing | Cohort median |
|---|---|---|
| Engagement rate | 3.55% | 1.12% |
| Average likes | 7,071 | 2,576 |
| Average comments | 97 | 48 |
| Posts per week | 1.87 | 1.12 |
Median values from 1,181 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rcrracing | Cohort median |
|---|---|---|
| Engagement rate | 3.55% | 0.88% |
| Average likes | 7,071 | 2,169 |
| Average comments | 97 | 44 |
| Posts per week | 1.87 | 1.1 |
Median values from 287 Automotive accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 10, 2026
Richard Childress Racing is a verified automotive brand based in United States on Instagram, with 202.1K followers.
Richard Childress Racing posts on Instagram as @rcrracing.
Richard Childress Racing has 202,064 followers on Instagram (202.1K) as of Jul 10, 2026.
Richard Childress Racing's engagement rate is 3.55%, calculated from average likes and comments per post relative to followers. That is above the median of 1.12% for Automotive accounts with 100K–1M followers in the InstME index.
Posts by Richard Childress Racing average 7,071 likes and 97 comments.
Richard Childress Racing posts about 2 times per week on average.
Richard Childress Racing is registered as a business account on Instagram and is verified.
Richard Childress Racing is categorized as an automotive and home & diy account in the InstME index, based on the profile's bio and Instagram category across 7,219 posts.
7,219
97
Posts / Week
1.87
Growth Score
71 / 100
Follower Ratio
675.8×
Engagement
0.06%
Richard Childress Racing's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Richard Childress Racing carries the blue verified badge on Instagram.
A sponsored post from Richard Childress Racing is estimated at $2,500 to $4,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
