Official account of RB Leipzig.
Followers
2.2M
Following
113
Total Posts
Engagement Rate
0.31%
Avg Likes
6,848
Avg Comments
Reaching 2.2M followers on Instagram, RB Leipzig is a verified Sports Club brand based in Germany. RB Leipzig has shared 13,532 posts to date, currently around 46 posts a week. Posts average 6,848 likes and 27 comments, an engagement rate of 0.31%.
Tracked in the InstME index, Rbleipzig is a Sports Club account with 2.2M followers and a back catalogue of 13,532 posts.
Posts by Rbleipzig tend to gather 6,848 likes and 27 comments, about one interaction per 325 followers.
At one comment per 257 likes, the ratio points to an audience that mostly engages through likes.
Rbleipzig keeps a posting cadence of about 46 posts per week, more than one per day.
Rbleipzig keeps its following list short (113) relative to 2.2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$7,800–$15,000
Based on 2.2M followers and a 0.31% engagement rate, a single sponsored post by Rbleipzig is worth an estimated $7,800–$15,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Sports Club
| Metric | Rbleipzig | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 1.02% |
| Average likes | 6,848 | 25,711 |
| Average comments | 27 | 376 |
| Posts per week | 46.13 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rbleipzig | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.76% |
| Average likes | 6,848 | 18,062 |
| Average comments | 27 | 266 |
| Posts per week | 46.13 | 2.28 |
Median values from 69 accounts in Germany with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
RB Leipzig is a verified sports club brand based in Germany on Instagram, with 2.2M followers.
RB Leipzig posts on Instagram as @rbleipzig.
RB Leipzig has 2,231,155 followers on Instagram (2.2M) as of Jul 15, 2026.
RB Leipzig's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers.
Posts by RB Leipzig average 6,848 likes and 27 comments.
RB Leipzig posts about 46 times per week on average.
RB Leipzig is registered as a business account on Instagram and is verified.
RB Leipzig is categorized as a sports club account in the InstME index, based on the profile's bio and Instagram category across 13,532 posts.
RB Leipzig's profile places the account in Germany. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
13,532
27
Posts / Week
46.13
Growth Score
6.2 / 100
Follower Ratio
19744.7×
Engagement
2.53%
Yes. RB Leipzig carries the blue verified badge on Instagram.
A sponsored post from RB Leipzig is estimated at $7,800 to $15,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
