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Outreach This Creator For FreeOn Instagram, Random Direction is a Music brand with an audience of 102.1K. The account posts mainly around music and art topics. Random Direction has shared 1,427 posts to date, currently around 2 posts a week. Typical posts draw 772 likes and 14 comments, putting engagement at 0.77%.
Tracked in the InstME index, Random.direction is a Music account with 102.1K followers and a back catalogue of 1,427 posts.
Against 4,576 Music accounts with 100K–1M followers in the InstME index, Random.direction's 0.77% engagement rate lands below the median of 1.76%.
At one comment per 56 likes, the ratio points to a healthy amount of conversation.
Over recent weeks, Random.direction has published about one post per week.
InstME estimates 5% of Random.direction's followers are low-quality or inactive, for an audience-quality score of 94/100, a strong signal of genuine reach.
Random.direction keeps its following list short (814) relative to 102.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$360–$660
Based on 102.1K followers and a 0.77% engagement rate, a single sponsored post by Random.direction is worth an estimated $360–$660. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Random.direction | Cohort median |
|---|---|---|
| Engagement rate | 0.77% | 1.76% |
| Average likes | 772 | 4,115 |
| Average comments | 14 | 114 |
| Posts per week | 1.79 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 17, 2026
Random Direction is a music brand on Instagram, with 102.1K followers.
Random Direction posts on Instagram as @random.direction.
Random Direction has 102,115 followers on Instagram (102.1K) as of Sep 17, 2026.
Random Direction's engagement rate is 0.77%, calculated from average likes and comments per post relative to followers. That is below the median of 1.76% for Music accounts with 100K–1M followers in the InstME index.
Posts by Random Direction average 772 likes and 14 comments.
Random Direction posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 5% of Random Direction's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Random Direction is registered as a business account on Instagram.
Random Direction is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 1,427 posts.
Total Posts
1,427
Avg Comments
14
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
Engagement
0.79%
A sponsored post from Random Direction is estimated at $360 to $660. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
