Exploring science, stories, and the spaces in between. A podcast and radio show from @wnyc
Followers
82.1K
Following
500
Total Posts
Engagement Rate
0.27%
Avg Likes
214
Avg Comments
On Instagram, Radiolab is a verified business account with an audience of 82.1K. To date Radiolab has posted 677 times, currently around 2 posts a week. Typical posts draw 214 likes and 8 comments, putting engagement at 0.27%.
Radiolab's Instagram presence spans 677 posts and 82.1K followers, profiling it as a business account.
Typical engagement for Radiolab runs to 214 likes and 8 comments a post, one interaction per 371 followers.
The audience comments once per 28 likes on average, a healthy amount of conversation.
Radiolab's recent cadence works out to about one post per week.
Radiolab follows only 500 accounts while being followed by 82.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$290–$530
Based on 82.1K followers and a 0.27% engagement rate, a single sponsored post by Radiolab is worth an estimated $290–$530. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Radiolab | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 1.45% |
| Average likes | 214 | 339 |
| Average comments | 8 | 18 |
| Posts per week | 1.62 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Radiolab is a verified Instagram brand on Instagram, with 82.1K followers.
Radiolab has 82,145 followers on Instagram (82.1K) as of Jul 16, 2026.
Radiolab's engagement rate is 0.27%, calculated from average likes and comments per post relative to followers.
Posts by Radiolab average 214 likes and 8 comments.
Radiolab posts about 2 times per week on average.
Radiolab is registered as a business account on Instagram and is verified.
Yes. Radiolab carries the blue verified badge on Instagram.
A sponsored post from Radiolab is estimated at $290 to $530. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
677
8
Posts / Week
1.62
Growth Score
5.4 / 100
Follower Ratio
164.3×
Engagement
3.2%
