📍🇰🇷🇺🇸 Seoul diaries @dearseoulbook 💌
Followers
685.2K
Following
383
Total Posts
Engagement Rate
2.11%
Avg Likes
14,405
Avg Comments
Rachel Kwon is a verified Lifestyle creator on Instagram based in United States, tracked in the InstME index with 685.2K followers. To date Rachel Kwon has posted 496 times, currently less than one post a week. Typical posts draw 14,405 likes and 80 comments, putting engagement at 2.11%.
The Lifestyle account Rachelheheh has posted 496 times on Instagram and drawn 685.2K followers.
Rachelheheh's 2.11% engagement rate is below the median of 2.99% among Lifestyle accounts with 100K–1M followers, measured across 826 accounts in the InstME index.
Comments arrive at about one per 180 likes, a sign of an audience that mostly engages through likes.
Rachelheheh's videos average 128.9K views per post.
Lately Rachelheheh has been publishing less than one post per week.
At 100/100 on audience quality, Rachelheheh carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 383 others against 685.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$5,100–$9,400
Based on 685.2K followers and a 2.11% engagement rate, a single sponsored post by Rachelheheh is worth an estimated $5,100–$9,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Rachelheheh | Cohort median |
|---|---|---|
| Engagement rate | 2.11% | 2.99% |
| Average likes | 14,405 | 7,188 |
| Average comments | 80 | 111 |
| Posts per week | 0.48 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rachelheheh | Cohort median |
|---|---|---|
| Engagement rate | 2.11% | 3.44% |
| Average likes | 14,405 | 7,206 |
| Average comments | 80 | 154 |
| Posts per week | 0.48 | 0.62 |
Median values from 41 Lifestyle accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Apr 5, 2026
Rachel Kwon is a verified lifestyle creator based in United States on Instagram, with 685.2K followers.
Rachel Kwon posts on Instagram as @rachelheheh.
Rachel Kwon has 685,190 followers on Instagram (685.2K) as of Apr 5, 2026.
Rachel Kwon's engagement rate is 2.11%, calculated from average likes and comments per post relative to followers. That is below the median of 2.99% for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Rachel Kwon average 14,405 likes and 80 comments.
Rachel Kwon posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Rachel Kwon's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Rachel Kwon is registered as a creator account on Instagram and is verified.
Rachel Kwon is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 496 posts.
496
80
Avg Views
128,914
Posts / Week
0.48
Growth Score
42.2 / 100
Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
10.13%
Rachel Kwon's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Rachel Kwon carries the blue verified badge on Instagram.
A sponsored post from Rachel Kwon is estimated at $5,100 to $9,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
