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Outreach This Creator For FreeReaching 4.8K followers on Instagram, Race Matters is a Gaming brand based in Australia. Race Matters has shared 482 posts to date, currently less than one post a week. Engagement runs at 4.62%, or about 212 likes and 9 comments per post.
On Instagram, Race_matters runs a Gaming account that has published 482 posts and gathered 4.8K followers.
For Gaming accounts with 1K–10K followers, Race_matters's 4.62% engagement rate is below the median of 7.11%, a read from 525 accounts in the InstME index.
The like-to-comment split is roughly 23 to one, indicating a healthy amount of conversation.
In recent weeks Race_matters has kept to less than one post per week.
Estimated sponsored-post value
$67–$120
Based on 4.8K followers and a 4.62% engagement rate, a single sponsored post by Race_matters is worth an estimated $67–$120. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 16–30
Typical for Gaming creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Gaming
| Metric | Race_matters | Cohort median |
|---|---|---|
| Engagement rate | 4.62% | 7.11% |
| Average likes | 212 | 168 |
| Average comments | 9 | 14 |
| Posts per week | 0.13 | 0.27 |
Median values from 525 Gaming accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Race_matters | Cohort median |
|---|---|---|
| Engagement rate | 4.62% | 2.53% |
| Average likes | 212 | 73 |
| Average comments | 9 | 7 |
| Posts per week | 0.13 | 0.46 |
Median values from 1,154 accounts in Australia with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 30, 2026
Race Matters is a gaming brand based in Australia on Instagram, with 4.8K followers.
Race Matters posts on Instagram as @race_matters.
Race Matters has 4,796 followers on Instagram (4.8K) as of Aug 30, 2026.
Race Matters's engagement rate is 4.62%, calculated from average likes and comments per post relative to followers. That is below the median of 7.11% for Gaming accounts with 1K–10K followers in the InstME index.
Posts by Race Matters average 212 likes and 9 comments.
Race Matters posts less than once a week on average.
Race Matters is registered as a business account on Instagram.
Race Matters is categorized as a gaming account in the InstME index, based on the profile's bio and Instagram category across 482 posts.
Total Posts
482
Avg Comments
9
Engagement
0%
Race Matters's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Race Matters is estimated at $67 to $120. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
