Mom life in motion ▶️ Biohacking my way through motherhood 🧬 Helping women feel strong, energized & in control Because we deserve to thrive 💛
On Instagram, Devon Wheaton is a verified Parenting brand with an audience of 26K. Its posts sit across parenting and automotive. The account has published 1,287 posts, currently less than one post a week. Posts average 26 likes and 3 comments, an engagement rate of 0.11%.
Pushplaymama's Instagram presence spans 1,287 posts and 26K followers, profiling it as a Parenting account.
For Parenting accounts with 10K–100K followers, Pushplaymama's 0.11% engagement rate is in the bottom quarter (median: 1.08%), a read from 2,913 accounts in the InstME index.
Followers leave about one comment for every 8 likes, an unusually discussion-heavy audience.
Pushplaymama's recent cadence works out to less than one post per week.
InstME's checks rate Pushplaymama's audience 88/100, flagging roughly 10% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$91–$170
Based on 26K followers and a 0.11% engagement rate, a single sponsored post by Pushplaymama is worth an estimated $91–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Pushplaymama | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.08% |
| Average likes | 26 | 275 |
| Average comments | 3 | 15 |
| Posts per week | 0.52 | 0.67 |
Median values from 2,913 Parenting accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 10, 2026
Devon Wheaton is a verified parenting brand on Instagram, with 26K followers.
Devon Wheaton posts on Instagram as @pushplaymama.
Devon Wheaton has 25,961 followers on Instagram (26K) as of Apr 10, 2026.
Devon Wheaton's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.08%) for Parenting accounts with 10K–100K followers in the InstME index.
Posts by Devon Wheaton average 26 likes and 3 comments.
Devon Wheaton posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of Devon Wheaton's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Devon Wheaton is registered as a business account on Instagram and is verified.
Devon Wheaton is categorized as a parenting and automotive account in the InstME index, based on the profile's bio and Instagram category across 1,287 posts.
Avg Comments
3
Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
Secondary: Automotive
Engagement
6.16%
Yes. Devon Wheaton carries the blue verified badge on Instagram.
A sponsored post from Devon Wheaton is estimated at $91 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
