Purela Official is a verified Lifestyle brand, with 149.5K followers on Instagram. The account has published 1,689 posts, currently around 2 posts a week. Typical posts draw 1,224 likes and 30 comments, putting engagement at 0.84%.
Tracked in the InstME index, Purela.official is a Lifestyle account with 149.5K followers and a back catalogue of 1,689 posts.
Purela.official records a 0.84% engagement rate, in the bottom quarter (median: 2.99%) for the 826 Lifestyle accounts with 100K–1M followers tracked in the InstME index.
At one comment per 40 likes, the ratio points to a healthy amount of conversation.
In recent weeks Purela.official has kept to about 2 posts per week.
Purela.official keeps its following list short (954) relative to 149.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$520–$970
Based on 149.5K followers and a 0.84% engagement rate, a single sponsored post by Purela.official is worth an estimated $520–$970. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Purela.official | Cohort median |
|---|---|---|
| Engagement rate | 0.84% | 2.99% |
| Average likes | 1,224 | 7,188 |
| Average comments | 30 | 111 |
| Posts per week | 2.09 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 14, 2026
Purela Official is a verified lifestyle brand on Instagram, with 149.5K followers.
Purela Official posts on Instagram as @purela.official.
Purela Official has 149,465 followers on Instagram (149.5K) as of Sep 14, 2026.
Purela Official's engagement rate is 0.84%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Purela Official average 1,224 likes and 30 comments.
Purela Official posts about 2 times per week on average.
Purela Official is registered as a business account on Instagram and is verified.
Baby&Kids Daily Care by @dr.shindyputri_ BA @riaricis1795 Brand Choice Award 2025 Developed w/ Dermatologist, Pediatricians, Dentist Pediatricians
Outreach This Creator For Freepurelaofficial.id/INFOTotal Posts
1,689
Avg Comments
30
Engagement
0.11%
Purela Official is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,689 posts.
Yes. Purela Official carries the blue verified badge on Instagram.
A sponsored post from Purela Official is estimated at $520 to $970. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
