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Pura Utz runs an Accessories brand account based in Denmark with 66.6K followers on Instagram. To date Pura Utz has posted 2,775 times, currently less than one post a week. Typical posts draw 3 likes and 9 comments, putting engagement at 0.02%.
Purautz is an Accessories account on Instagram with 66.6K followers and 2,775 published posts.
At 0.02%, Purautz's engagement rate is in the bottom 2% relative to accounts with 10K–100K followers.
Lately Purautz has been publishing less than one post per week.
At 46/100 on audience quality, Purautz carries an estimated 45% low-quality or inactive followers, a mixed signal worth reviewing before partnering.
Estimated sponsored-post value
$230–$430
Based on 66.6K followers and a 0.02% engagement rate, a single sponsored post by Purautz is worth an estimated $230–$430. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~45% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Accessories
| Metric | Purautz | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.45% |
| Average likes | 3 | 339 |
| Average comments | 9 | 18 |
| Posts per week | 0.23 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Purautz | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.99% |
| Average likes | 3 | 270 |
| Average comments | 9 | 9 |
| Posts per week | 0.23 | 0.89 |
Median values from 107 accounts in Denmark with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Pura Utz is a accessories brand based in Denmark on Instagram, with 66.6K followers.
Pura Utz posts on Instagram as @purautz.
Pura Utz has 66,557 followers on Instagram (66.6K) as of Jul 10, 2026.
Pura Utz's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
Posts by Pura Utz average 3 likes and 9 comments.
Pura Utz posts less than once a week on average.
InstME's audience-quality analysis estimates about 45% of Pura Utz's followers are low-quality or inactive, giving an audience-quality score of 46/100.
Pura Utz is registered as a business account on Instagram.
Pura Utz is categorized as an accessories account in the InstME index, based on the profile's bio and Instagram category across 2,775 posts.
Pura Utz's profile places the account in Denmark. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
2,775
Avg Comments
9
Engagement
0.77%
A sponsored post from Pura Utz is estimated at $230 to $430. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
