Custom Clothing. Made Smarter. Tag your photos with @propercloth Visit our showrooms in New York (SoHo & Fifth Avenue), Washington, D.C., & Chicago.
Followers
220.7K
Following
563
Total Posts
Engagement Rate
0.05%
Avg Likes
118
Avg Comments
Proper Cloth is a verified business account based in United States, with 220.7K followers on Instagram. Proper Cloth has shared 2,241 posts to date, currently around 4 posts a week. Posts average 118 likes and 3 comments, an engagement rate of 0.05%.
On Instagram, Propercloth runs a business account that has published 2,241 posts and gathered 220.7K followers.
Among accounts with 100K–1M followers, Propercloth's 0.05% engagement rate sits in the bottom 6%.
For roughly every 40 likes there is one comment, a healthy amount of conversation.
Propercloth currently publishes about 4 posts per week.
InstME's checks rate Propercloth's audience 76/100, flagging roughly 20% as low-quality or inactive, a solid result.
Propercloth follows only 563 accounts while being followed by 220.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$770–$1,400
Based on 220.7K followers and a 0.05% engagement rate, a single sponsored post by Propercloth is worth an estimated $770–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Propercloth | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 1.25% |
| Average likes | 118 | 2,985 |
| Average comments | 3 | 73 |
| Posts per week | 4.19 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Propercloth | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.86% |
| Average likes | 118 | 2,003 |
| Average comments | 3 | 56 |
| Posts per week | 4.19 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 24, 2026
Proper Cloth is a verified Instagram brand based in United States on Instagram, with 220.7K followers.
Proper Cloth posts on Instagram as @propercloth.
Proper Cloth has 220,672 followers on Instagram (220.7K) as of Apr 24, 2026.
Proper Cloth's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers.
Posts by Proper Cloth average 118 likes and 3 comments.
Proper Cloth posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 20% of Proper Cloth's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Proper Cloth is registered as a business account on Instagram and is verified.
Proper Cloth's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,241
3
Posts / Week
4.19
Growth Score
1 / 100
ER Rank
6th
Engagement
8.14%
Yes. Proper Cloth carries the blue verified badge on Instagram.
A sponsored post from Proper Cloth is estimated at $770 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
