Official Instagram of Profoto, The Light Shaping Company 📸
Profoto is a verified business account. The account has built 461.2K followers on Instagram. The account has published 2,449 posts, currently around 14 posts a week. Engagement runs at 0.08%, or about 361 likes and 13 comments per post.
Profoto has built an audience of 461.2K followers on Instagram over 2,449 posts as a business account.
Profoto posts in the bottom 11% for its size: a 0.08% engagement rate against accounts with 100K–1M followers in the InstME index.
The comment-to-like ratio works out to one comment per 29 likes, pointing to a healthy amount of conversation.
Lately Profoto has been publishing about 14 posts per week, more than one per day.
Audience-quality analysis puts Profoto at 76/100; roughly 20% of followers look low-quality or inactive, a solid result.
The account follows just 765 others against 461.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,600–$3,000
Based on 461.2K followers and a 0.08% engagement rate, a single sponsored post by Profoto is worth an estimated $1,600–$3,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Profoto | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.25% |
| Average likes | 361 | 2,985 |
| Average comments | 13 | 73 |
| Posts per week | 14 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Profoto is a verified Instagram brand on Instagram, with 461.2K followers.
Profoto has 461,240 followers on Instagram (461.2K) as of Jul 16, 2026.
Profoto's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers.
Posts by Profoto average 361 likes and 13 comments.
Profoto posts about 14 times per week on average.
InstME's audience-quality analysis estimates about 20% of Profoto's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Profoto is registered as a business account on Instagram and is verified.
Yes. Profoto carries the blue verified badge on Instagram.
A sponsored post from Profoto is estimated at $1,600 to $3,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
2,449
Avg Comments
13
Engagement
0.14%
