Improving everyday life since 1837.
Outreach This Creator For FreeFollowers
219.8K
Following
394
Total Posts
Engagement Rate
0.1%
Avg Likes
214
Avg Comments
P&G (Procter & Gamble) is a verified business account on Instagram, tracked in the InstME index with 219.8K followers. P&G (Procter & Gamble) has shared 2,852 posts to date, currently around 8 posts a week. Engagement runs at 0.1%, or about 214 likes and 5 comments per post.
Proctergamble is a business account on Instagram with 219.8K followers and 2,852 published posts.
A 0.1% engagement rate leaves Proctergamble in the bottom 11% compared with accounts with 100K–1M followers.
Followers weigh in with a comment about every 40 likes, a healthy amount of conversation.
Proctergamble maintains a rhythm of about 8 posts per week, more than one per day.
Audience-quality analysis puts Proctergamble at 76/100; roughly 20% of followers look low-quality or inactive, a solid result.
With 219.8K followers but only 394 accounts followed back, Proctergamble shows the ratio of a well-established account.
Estimated sponsored-post value
$770–$1,400
Based on 219.8K followers and a 0.1% engagement rate, a single sponsored post by Proctergamble is worth an estimated $770–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Proctergamble | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.25% |
| Average likes | 214 | 2,985 |
| Average comments | 5 | 73 |
| Posts per week | 8.25 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
P&G (Procter & Gamble) is a verified Instagram brand on Instagram, with 219.8K followers.
P&G (Procter & Gamble) posts on Instagram as @proctergamble.
P&G (Procter & Gamble) has 219,801 followers on Instagram (219.8K) as of Apr 23, 2026.
P&G (Procter & Gamble)'s engagement rate is 0.1%, calculated from average likes and comments per post relative to followers.
Posts by P&G (Procter & Gamble) average 214 likes and 5 comments.
P&G (Procter & Gamble) posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 20% of P&G (Procter & Gamble)'s followers are low-quality or inactive, giving an audience-quality score of 76/100.
P&G (Procter & Gamble) is registered as a business account on Instagram and is verified.
2,852
5
Posts / Week
8.25
Growth Score
2 / 100
ER Rank
11th
Engagement
11.23%
Yes. P&G (Procter & Gamble) carries the blue verified badge on Instagram.
A sponsored post from P&G (Procter & Gamble) is estimated at $770 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
