Music Merchandising Company owned by Sony Music offering tour, retail and online services Worldwide.
Outreach This Creator For FreeFollowers
10.9K
Following
135
Total Posts
Engagement Rate
14.68%
Avg Likes
1,542
Avg Comments
Reaching 10.9K followers on Instagram, Probity is a Music brand based in United Kingdom. The account posts mainly around music and tech topics. Probity has shared 520 posts to date, currently around 4 posts a week. Typical posts draw 1,542 likes and 64 comments, putting engagement at 14.68%.
Tracked in the InstME index, Probitymerch is a Music account with 10.9K followers and a back catalogue of 520 posts.
Against 17,051 Music accounts with 10K–100K followers in the InstME index, Probitymerch's 14.68% engagement rate lands in the top quarter (median: 2.47%).
Followers leave about one comment for every 24 likes, a healthy amount of conversation.
Probitymerch keeps a posting cadence of about 4 posts per week.
Estimated sponsored-post value
$150–$280
Based on 10.9K followers and a 14.68% engagement rate, a single sponsored post by Probitymerch is worth an estimated $150–$280. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Tech
| Metric | Probitymerch | Cohort median |
|---|---|---|
| Engagement rate | 14.68% | 2.47% |
| Average likes | 1,542 | 535 |
| Average comments | 64 | 35 |
| Posts per week | 4.33 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Probitymerch | Cohort median |
|---|---|---|
| Engagement rate | 14.68% | 1.64% |
| Average likes | 1,542 | 341 |
| Average comments | 64 | 22 |
| Posts per week | 4.33 | 0.5 |
Median values from 396 Music accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Probity is a music brand based in United Kingdom on Instagram, with 10.9K followers.
Probity posts on Instagram as @probitymerch.
Probity has 10,937 followers on Instagram (10.9K) as of Jul 14, 2026.
Probity's engagement rate is 14.68%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by Probity average 1,542 likes and 64 comments.
Probity posts about 4 times per week on average.
Probity is registered as a business account on Instagram.
Probity is categorized as a music and tech account in the InstME index, based on the profile's bio and Instagram category across 520 posts.
Probity's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
520
64
Posts / Week
4.33
Growth Score
100 / 100
Follower Ratio
81.0×
Engagement
1.13%
A sponsored post from Probity is estimated at $150 to $280. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
