The official account of Princeton University. In the nation’s service and the service of humanity. Let us know when you’re on campus: .
Followers
507.9K
Following
865
Total Posts
Engagement Rate
0.24%
Avg Likes
1,194
Avg Comments
On Instagram, Princeton University is a verified Education brand with an audience of 507.9K. The account has published 5,044 posts, currently around 6 posts a week. Engagement runs at 0.24%, or about 1,194 likes and 16 comments per post.
On Instagram, Princeton runs an Education account that has published 5,044 posts and gathered 507.9K followers.
For Education accounts with 100K–1M followers, Princeton's 0.24% engagement rate is in the bottom quarter (median: 1.11%), a read from 235 accounts in the InstME index.
Followers leave about one comment for every 73 likes, an audience that mostly engages through likes.
Princeton currently publishes about 6 posts per week.
InstME estimates 0% of Princeton's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Princeton follows only 865 accounts while being followed by 507.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,800–$3,300
Based on 507.9K followers and a 0.24% engagement rate, a single sponsored post by Princeton is worth an estimated $1,800–$3,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Princeton | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 1.11% |
| Average likes | 1,194 | 2,028 |
| Average comments | 16 | 34 |
| Posts per week | 5.89 | 1.06 |
Median values from 235 Education accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Princeton University is a verified education brand on Instagram, with 507.9K followers.
Princeton University posts on Instagram as @princeton.
Princeton University has 507,851 followers on Instagram (507.9K) as of Jul 15, 2026.
Princeton University's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.11%) for Education accounts with 100K–1M followers in the InstME index.
Posts by Princeton University average 1,194 likes and 16 comments.
Princeton University posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of Princeton University's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Princeton University is registered as a business account on Instagram and is verified.
5,044
16
Posts / Week
5.89
Growth Score
4.8 / 100
ER Rank
21th
Roughly balanced · mostly 18–34
Typical for Education creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Education
Engagement
22.24%
Princeton University is categorized as an education account in the InstME index, based on the profile's bio and Instagram category across 5,044 posts.
Yes. Princeton University carries the blue verified badge on Instagram.
A sponsored post from Princeton University is estimated at $1,800 to $3,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
