The voice of Sonoma and Napa counties – and the North Bay. Two-time winner of the Pulitzer Prize.
Outreach This Creator For FreeOn Instagram, The Press Democrat is a Lifestyle creator based in United States with an audience of 90.7K. The Press Democrat has shared 12,368 posts to date, currently around 84 posts a week. Posts average 750 likes and 23 comments, an engagement rate of 0.85%.
Pressdemo shows up in the InstME index as a Lifestyle account, 90.7K followers, 12,368 posts.
For Lifestyle accounts with 10K–100K followers, Pressdemo's 0.85% engagement rate is in the bottom quarter (median: 3.25%), a read from 1,602 accounts in the InstME index.
The audience comments once per 33 likes on average, a healthy amount of conversation.
Over recent weeks, Pressdemo has published about 84 posts per week, more than one per day.
Pressdemo follows only 294 accounts while being followed by 90.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$320–$590
Based on 90.7K followers and a 0.85% engagement rate, a single sponsored post by Pressdemo is worth an estimated $320–$590. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Pressdemo | Cohort median |
|---|---|---|
| Engagement rate | 0.85% | 3.25% |
| Average likes | 750 | 875 |
| Average comments | 23 | 33 |
| Posts per week | 84 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Pressdemo | Cohort median |
|---|---|---|
| Engagement rate | 0.85% | 1.85% |
| Average likes | 750 | 476 |
| Average comments | 23 | 29 |
| Posts per week | 84 | 0.57 |
Median values from 139 Lifestyle accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 12, 2026
The Press Democrat is a lifestyle creator based in United States on Instagram, with 90.7K followers.
The Press Democrat posts on Instagram as @pressdemo.
The Press Democrat has 90,666 followers on Instagram (90.7K) as of Sep 12, 2026.
The Press Democrat's engagement rate is 0.85%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by The Press Democrat average 750 likes and 23 comments.
The Press Democrat posts about 84 times per week on average.
The Press Democrat is registered as a creator account on Instagram.
The Press Democrat is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 12,368 posts.
The Press Democrat's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
23
Engagement
0.73%
A sponsored post from The Press Democrat is estimated at $320 to $590. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
